Blog

trade show games for tech exhibitors - virtual prize wheel for Cryptozone
prize wheel

How to Promote Your Virtual Prize Wheel For Even More Booth Traffic

When you include a SocialPoint Virtual Prize Wheel in your trade show booth, you’re going to get more booth traffic.  People will be attracted to the cool-looking, moving digital screens, and the chance to win prizes.

But hey, if you’re like most exhibitors, you want even more traffic! To get it, follow some or all of the following 7 steps, to more aggressively promote your prize wheel game:

1. Signage

Use bold, large text in your exhibit graphics above where the game is played (either on a flat screen monitor or on one or more iPads) to let passing attendees there’s prizes to be won! “Spin To Win” or “Play To Win” or “Win A Free ______,” if you are giving away a significant main prize. Consider using color in the graphics that makes these words stand out from the rest of your booth.

Read More »
Samuel J. Smith August 3, 2017
CEIR 2017 Report on Attendee Engagement Part 1
benefits of trade show games

New CEIR Research Says: Attract Attendees & Stand Out From Other Trade Show Exhibitors With Games

If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games.

That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for Exhibition Industry Research (CEIR).  (The entire name of the report is The 2017 Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion and Other Tactics.)

Games are favored by most trade show attendees

Read More »
Samuel J. Smith July 6, 2017

How A SocialPoint Customer Used Twitter To Promote Their Interactive Trade Show Game

Trade show prizes for an interactive trade show game

One of the strengths of SocialPoint interactive trade show games is that they capture so much attention that they essentially promote themselves.  But that doesn’t mean you can’t throw some extra fuel on the fire.

Our client Syngenta PPM did a fantastic job using Twitter to promote their use of our Challenge Bar Trivia Game at the Pest World 2016 Show.  I’m sharing what they did to inspire you and reveal some of the smart things they did.

Let’s break it down, dividing their tweets between pre-show and at-show messages:

Read More »
Samuel J. Smith May 25, 2017

What’s the Marketing Purpose of a Social Media Wall in A Trade Show Booth?

A 10 foot trade show booth includes a social media wall

Social Media Walls are big digital monitors that show a constantly-updated stream of filtered social media activity about an event. They were originally invented for special events, to give attendees a way to see the pulse of the event, keep up to date with what’s going on, and visualize the event’s energy.

Other benefits of Social Media Walls at events include:

  • Recognize and honor the most active and interesting event participants
  • Incentivize more social shares to help promote the event, both on and offsite
  • Promote more learning and networking
  • Enhance the modern image of the event and its host (be it an association, media company, or corporation)
  • Provide instant analytics about the size and changes of social shares about an event, especially during important moments such as keynote speeches

IBM at SXSW Social Media Wall

Social Media Walls are now being used by more and more trade show exhibitors, because they bring some of those same benefits, but also many new benefits to the individual exhibitor:

Read More »
Samuel J. Smith February 9, 2017

Using Digital Trade Show Games As An Icebreaker With Attendees

digital ice breaker for trade shows Ever seen a trade show attendee give your booth staffers the cold shoulder?  Maybe you just need something to break the ice.

Many trade show attendees shiver at the thought of walking boldly into a booth and striking up a conversation.  They just want to avoid getting pounced upon by an overzealous booth staffer.

It’s a real problem for trade show exhibitors, that attendees (who are at the trade show to find solutions to their business problems!) avoid booth staffers. Without a start to the conversation, there is no lead taken by a booth staffer.

Read More »
Samuel J. Smith December 28, 2016