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choosing prize winners for your trade show and event games
trade show giveaways

How To Pick Winners For Your Game Prizes & Giveaways At Events and Trade Shows

One of the most popular questions our clients ask is, “What is the best way to structure how we pick winners for prize giveaways in our game?” Our clients want to feel confident they are doing the right thing to make their trade show booth games or event gamification a success.

Since we build so many different types of games for many different kinds of events, we have seen a lot of good ideas and bad ideas on picking prize winners. Below I will share only the good ones!

Rewards, Recognition, or Both?

Usually, clients want to create a fair process and make players feel like they still have a chance at success.  A common fear is that the prize will appear out of reach after the first day.

Solve major trade show givaway problems and get more booth visitors with the SocialPoint Virtual Prize Wheel game
trade show giveaways

The Biggest 2 Trade Show Giveaway Problems Exhibitors Have – And How To Solve Them

Last month we published the results of our exhibitor survey about their trade show giveaway strategies, choices, and perceptions. But that wasn’t all we learned.

While exhibitors were strongly positive about the advantages and benefits of using a trade show giveaway, they still had problems with them. Here’s how exhibitors ranked 5 problems experienced when offering a trade show giveaway:

Trade Show Giveaway Problems

What stood out to us right away is that of the top 2 problems exhibitors have experienced with giveaways, our Virtual Prize Wheel game can help exhibitors solve them both!

trade show giveaways

Best Trade Show Giveaways: 2018 Survey on Strategies, Features, Choices & Perceptions

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Because exhibitors use our Virtual Prize Wheel to manage awarding their trade show giveaways, in the summer of 2018 we surveyed exhibitors to find out:

  • What trade show giveaways are working best now?
  • What do exhibitors seek when selecting giveaways?
  • What value do giveaways bring exhibitors?

Whether you call them premiums, swag, tchotchkes, or simply gifts, giveaways are as ubiquitous at trade shows as aisle carpet, banner stands, and lanyards.

But just because trade show giveaways are everywhere doesn’t mean they are being used to their full potential. Use our survey insights to get more from your trade show giveaways.

Best Trade Show Giveaways STRATEGIES: Offer Multiple, High, and Low Values

Exhibitors were given in the survey the choice of 7 strategic uses of trade show giveaways.