Want to build your brand at trade shows? So do 83% of exhibitors, according to CEIR, which found that “building or expanding brand awareness” is exhibitors’ #1 marketing objective at trade shows.
It seems like such a little thing, adding a tradeshow game to your booth. Just an idea you are considering to make your trade shows a little better.
Yet, adding a tradeshow game to your booth can make a surprisingly huge positive impact to your company’s booth traffic, booth staffers’ success, company brand image, lead counts, lead data gathered, sales generated, R.O.I. — and much more.
So if you’ve ever asked yourself, “Why do I need a tradeshow game?”, here are 20 reasons a tradeshow game will make your trade show program vastly better:
Pardon the sports metaphor, but our interactive trade show games are a marketing buzz word triple play!
If your marketing department has plans to implement Gamification, Content Marketing, or Experiential Marketing, 3 of the hottest trends in B2B marketing today, you can get the benefits of all three at once with our interactive games.
Let’s look at how our digital games are at the convergence of all 3 trends:
According to Wikipedia, “Gamification is the application of game-design elements and game principles in non-game contexts …. to improve user engagement …”
If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games.
That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for Exhibition Industry Research (CEIR). (The entire name of the report is The 2017 Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion and Other Tactics.)
Trade show games are not all just, well, fun and games. They also help solve serious business problems, such as capturing data about your trade show leads that was getting lost before.
Here are 6 familiar challenges with getting all the data from trade show leads that we repeatedly hear about from our clients. After that, we’ll talk about how interactive trade show games can help you capture that data.
1. Stacks of business cards slow down lead follow up
