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comparing SocialPoint interactive trade show games to other trade show promotional activities
trade show activities

Comparing Interactive Games To Other Trade Show Promotional Activities

While your ultimate goal in hosting a trade show promotional activity is to drive more booth traffic, that’s not the only thing exhibitors consider when making a buying decision.

While you can choose from a myriad of ways to pull people into your exhibit, only interactive games also meet several key purchasing criteria of many exhibitors. It might be like comparing apples to oranges. Let’s see how.

Download Our Trade Show Activity Comparison Tool

key purchasing criteria for trade show promotional activities

What Factors Matter To Exhibitors When Choosing Trade Show Promotional Activities?

Exhibitors consider many criteria when evaluating potential trade show promotional activities. These are several common features and benefits exhibitors value highly:

Samuel J. Smith May 14, 2019
4 reasons for not getting enough trade show booth traffic
trade show activities

4 Reasons Why You Aren’t Getting Enough Trade Show Booth Traffic

After all the planning, investment and hard work, imagine standing in an empty trade show booth while attendees simply walk on by.

If you’ve been in that situation, chances are you were frustrated, while your bored booth staffers wished they were somewhere else.

Trade shows are too expensive to do without having a consistent flow of traffic in your booth. Here are 4 reasons your booth traffic is too small – reasons you can fix to turn that trickle of booth traffic into a flood.

1. You’re Not Hosting Engaging Trade Show Activities

Trade show attendees have changed in two major ways, that make it harder to get them out of the aisle and into your booth. And both of those causes are from technology.

Samuel J. Smith April 27, 2019
trade show promotional activities pull in more interested attendees to your booth
trade show activities

7 Reasons To Host Trade Show Promotional Activities

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.

Sure, the show organizer will get people to the show floor.  But it’s up to you to get them to your booth space.

Here are 7 reasons why trade show promotional activities are so worth your effort:

1. Attract more booth traffic

As attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides.  What wins in that sensory battle?  Motion and sound – which you can do best with activities.  Activities in your booth catch and hold their attention, and if enticing enough, bring them into your space, leaving your neighboring exhibitors staring at you in envy.

Samuel J. Smith January 4, 2019
Trade show marketing advice from exhibit house experts
trade show marketing

Best Trade Show Marketing Advice From Exhibit House Experts

Over the past few years, our company has increasingly partnered with leading Exhibit Houses to create interactive trade show game activations for their exhibiting clients. We have been impressed by the commitment, care, and expertise they bring to their clients’ trade show marketing.

We also wanted to uncover their vast experience creating effective trade show marketing campaigns, especially with technology.  So we asked them to share with a survey.  Survey respondents were all either Exhibit House Account Executives or senior management, all with client-facing responsibilities.

Samuel J. Smith December 21, 2018
tips for trade show exhibitors
trade show marketing

8 Tips For First Time Trade Show Exhibitors

Exhibiting at trade shows – how hard can it be? You just show up and talk to people, right?

Actually, exhibiting is surprisingly harder than it looks.  That said, trade shows still remain very popular (and even keep growing) because they can produce great results when done right.

If you’re exhibiting for the first time, we want to help shorten your learning curve with these 8 tips you need to succeed:

1. Know what your goals are for exhibiting

Everything you do at trade shows should support your main sales and marketing goal. So if you don’t know why you’re exhibiting, there’s no way to succeed. Discover or decide if your trade show goals are (most likely) to boost brand awareness, generate sales leads, or strengthen key relationships, or something else. (This advice is good, even if you are not first time trade show exhibitors.)

Samuel J. Smith August 10, 2018
J. J. Keller nearly doubled their lead count goal with Challenge Bar Trivia game in their 20 x 20 SHRM 2017 booth
trade show marketing

J. J. Keller Takes 1,100 Leads At SHRM 2017 Using Challenge Bar Trivia Game, Nearly Double Their Goal

Challenge Bar Trivia game a good match for meeting J. J. Keller’s trade show goals

When Mike Monson, Senior Trade Show Specialist for J. J. Keller, wanted to boost attendance to his booth at one of his top 3 annual shows, he found more success than he expected with the Challenge Bar Trivia Game from SocialPoint.

As a leading supplier of workplace regulation compliance products and services, one of J. J. Keller’s top 3 markets is Human Resources, which for many years means exhibiting at SHRM in a 20 x 20 booth. “We’ve exhibited at SHRM for a long time because SHRM is very influential in the Human Resources market,” said Monson. “This year our goal was to reach as many attendees as possible.”

Samuel J. Smith August 28, 2017