Trade show lead capture starts with your booth staffers gathering info with paper, an app, or even an interactive trade show game. And chances are very high that your booth staffers will be all or mostly your sales reps.
So, to help you improve your trade show lead capture results, here
Research suggests that only 18% of trade show leads are followed up after a show. Further, hot leads and warm leads turn cold the longer you take to follow up with those leads.
If you are B2B exhibitor – then you are probably doing the following:
Investing a sizable portion of
When you manage a large trade show program with 20, 50, 70, even over 100 shows, your regional trade shows pose several unique and significant problems – problems our Digital Fishbowl game solves:
Let’s dive deeper into each of these regional trade show problems that the SocialPoint Digital Fishbowl game solves.
Regional
Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:
Attract
Capture
Convince
Follow-Up
Report
Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our
We’ve had very similar discussions recently with several exhibitors who have big trade show programs with big booths, but also lots of smaller shows with 10 x 10 booths that they, as the trade show manager, never get to. Those small shows are staffed by field sales people or channel