trade show lead capture
Samuel J. Smith
August 24, 2018
When you manage a large trade show program with 20, 50, 70, even over 100 shows, your regional trade shows pose several unique and significant problems – problems our Digital Fishbowl game solves:
Let’s dive deeper into each of these regional trade show problems that the SocialPoint Digital Fishbowl game solves.
When you “volunteer” your remote field sales reps to staff your booth at regional shows, they reluctantly participate. Hey, it’s not really their job, but for most companies, their sales reps are their best choice for engaging with local attendees. It’s just that those salespeople will often not have your sense of urgency to get any leads they take back to you.
Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:
Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our interactive trade show booth games to help facilitate each step:
Attracting trade show leads is certainly the best-appreciated reason for using our trade show booth games. Attendees walk into your booth for the fun, the excitement, the cool-looking branded visuals, the chance to win prizes, and to compete for bragging rights. Our games will help you attract more attendees out of the aisle and into your booth.
We’ve had very similar discussions recently with several exhibitors who have big trade show programs with big booths, but also lots of smaller shows with 10 x 10 booths that they, as the trade show manager, never get to. Those small shows are staffed by field sales people or channel partners who have no face-to-face contact with the trade show manager.
And while it doesn’t happen every time, far too often the sales people staffing the booth don’t send the leads back to the home office.