Digital Fishbowl Archives - SocialPoint Audience Engagement Platform

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5 New Digital Booth Activities With Our Improved Digital Fishbowl Game

Our award-winning game just got even better.

Our Digital Fishbowl Game won the Buyers Choice Award last year at EXHIBITORLIVE 2018, as an easy kiosk game that motivated attendees to self-enter their lead data to win a prize.

Now we’ve radically expanded the capabilities of this game to create engaging, big-screen digital content, too.

Here’s how it works: As attendees enter their contact info on iPads or other tablet computers in order to win a prize, they also engage in one of 5 possible activities (listed below). It’s very quick for them to answer a question. Their answers create digital content that displays on a large results screen.

Samuel J. Smith March 13, 2019

6 Ways Our Digital Fishbowl Trade Show Game Is Better Than A Glass Fishbowl

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6 Ways A Digital Fishbowl Is Better Than A Glass Fishbowl

A glass fishbowl is an icon of old-school trade show exhibiting. But it’s time to retire it — for something better.

Most likely you’ve seen an exhibitor put a glass fishbowl on their booth counter for visitors to toss in their business cards in the hope of winning a prize. Exhibitors draw a card for the winner, and keep all the cards as potential leads.

But, like rotary phones and carbon copies, using glass fishbowls to gather trade show leads leaves you at a severe disadvantage compared to what’s possible with today’s technology.

Samuel J. Smith March 3, 2019

Digital Fishbowl - great for overflow trade show booth traffic

trade show lead capture

Capture Lost Overflow Trade Show Leads With Our Digital Fishbowl

Let me tell you a story about how our Digital Fishbowl saved us from losing potentially lost trade show leads during the busiest times in our own trade show booth. And why you should, therefore, consider adding one or more Digital Fishbowls to your own booths at your busiest shows, too.

It was the best of times, it was the worst of times: Day 1 at EXHIBITORLIVE 2018.

Within less than an hour of the start of the EXHIBITORLIVE 2018 show, we had 13 visitors at the same time in our 10 x 20 booth! Hooray! Just one problem — we only had 4 staffers to talk to them all!

It was awesome to have so many interested visitors, but agonizing to see interested prospects ready to walk away. Especially when you know (thanks to Exhibit Surveys) that the average cost per trade show lead is $283 each!

Samuel J. Smith May 20, 2018

trade show lead capture

REGIONAL SHOWS: Fix Broken Lead Management and Measurement at Regional Trade Shows

When you manage a large trade show program with 20, 50, 70, even over 100 shows, your regional trade shows pose several unique and significant problems – problems our Digital Fishbowl game solves:

Let’s dive deeper into each of these regional trade show problems that the SocialPoint Digital Fishbowl game solves.

Regional Show Challenges & Digital Fishbowl Solutions

1^st Challenge: Field Sales Reps Not Forwarding Leads

When you “volunteer” your remote field sales reps to staff your booth at regional shows, they reluctantly participate. Hey, it’s not really their job, but for most companies, their sales reps are their best choice for engaging with local attendees. It’s just that those salespeople will often not have your sense of urgency to get any leads they take back to you.

Samuel J. Smith March 26, 2018

Determine Your Best SocialPoint Trade Show Game Choices By Answering These Two Questions

When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers. And that’s awesome, as all our games can help with those worthwhile goals.

And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.

After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:

How sophisticated are you attendees and booth staffers?
What size is your trade show booth?

The overlap of these two questions produce 4 possible (and common!) scenarios:

Low sophistication attendees/booth staff, smaller/inline booth
High sophistication attendees/booth staff, smaller/inline booth
Low sophistication attendees/booth staff, larger/island booth
High sophistication attendees/booth staff, larger/island booth

You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below. I’ll first share a summary table, and then give the explanation for each scenario.

Samuel J. Smith March 15, 2018

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