5 Ways Show Owners Deliver Value to Sponsoring Exhibitors with a Trade Show Game
It’s no surprise: Many larger B2B companies have also become small trade show owners. These big companies host their own trade shows to provide their partners, vendors, distributors, and end user customers an opportunity to learn best practices, see what’s new, discover what’s available, and to network.
We have recently helped private shows, such as Cisco Live and private events hosted by Allianz, Thermo-Fischer Scientific, and Thomson-Reuters, by setting up trivia games for attendees to play on the show floor. These trade show games provide show owners 5 ways to deliver value to their sponsoring exhibitors: