Author: Samuel J. Smith

Visit SocialPoint at EXHIBITORLIVE 2019 To See Games That Increase Booth Traffic & Engagement

If you are attending EXHIBITORLIVE 2019 in Las Vegas from February 25th to 27th, we’d love to see you there! 

Using our SocialPoint Audience Engagement Platform, we can brand, style and configure over 25 different audience engagement games and activities for mobile phones, tablets or big screens – without doing any programming.

Stop by our booth and: 

  • Play and witness how our interactive trade show games boost booth traffic and attendee engagement
  • Discuss your company brand, target audiences, and exhibiting goals to get recommendations on which of our 25 interactive games and activities fits your needs best
  • See our bold digital screens we can customize to your brand with our software platform faster and for less
  • Discover how our games also capture, convince, qualify, and report your trade show leads
  • Hear success stories of fellow exhibitors, exhibit houses, and marketing agencies

Play To Have Fun, Try Our Games, Win Prizes & Bragging Rights!

Prizes for trade show games at SocialPoint booth 950 at EXHIBITORLIVE 2019

See What’s New!

  • See the vastly expanded capabilities of our Digital Fishbowl, EXHIBITORLIVE’s 2018 Buyers Choice Award Winner, which can now drive many new interactive activities that feed digital content to a flat screen monitor
  • See the newly-released Audience Participation Game, that takes gamification to a whole new level for your sales and customer meetings, plus improves lead capture and measurement from trade show passport tours
  • Meet our growing customer success team 

Visit SocialPoint at EXHIBITORLIVE 2019, Booth #950

Map to SocialPoint booth at EXHIBITORLIVE 2019

Meet Us At The Show!

We would love to demonstrate how we can help you drive more booth traffic, increase attendee engagement, and capture more measurable lead data with our interactive trade show games. Come play for fun, prizes, and chat about how we can help you achieve your trade show goals.

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The 4 Kinds Of Digital Screens You Get With Our Interactive Trade Show Games

What do you get when you choose a SocialPoint interactive trade show game?  More than fits on a single screen!

There are actually 4 kinds of digital screens that come with each of our trade show games.  The 4 kinds of screens not only come in different sizes, but also help you achieve different key trade show goals: Attract attendees, engage and capture leads, and measure your results.

1st Interactive trade show game screen: Big monitors that attract attendees

The big flat screen TV monitors main goal is to attract attendees into your booth. They present intriguing, game-generated content that tells passing attendees that something cool is happening here, and they should check it out. Our games output digital content that display on a large screen of your choice.

These large screens are attendee-facing and therefore are customizable to your brand assets (logo, type fonts, colors, product images, and backgrounds).  Let’s take a look.

With our Challenge Bar Trivia game, the big screen is a constantly-updated leaderboard showing the top 5, 10, or even 20 scoring game players, often with a photo of the big prize, company brand, or the game theme.

big flat screen monitors for interactive trade show games

To attract even more attention, some exhibitors make this big screen even bigger.  For example, iBoss combines 4 flat screens into one larger digital display:

Multiple screen digital interactive trade show game leader board

And Cisco Live made an epic leader board to stand out even more and be an even bigger attraction:

Video wall digital interactive trade show game

With our Virtual Prize Wheel, the big screen can be the prize wheel itself, listing the variety of prizes attendees can win.  This prize wheel also spins when an attendee plays, creating more visual intrigue for passers-by.

TD Williamson Virtual Prize Wheel at PPIM 2018 whole trade show booth

Trade show attendees line up to play Virtual Prize Wheel game

2nd Interactive trade show game screen: iPads or tablet computers that engage & capture

The second kind of screen included with our interactive trade show games is the iPads or tablet computers that game players play on.  These touchscreen tablets engage your booth visitors and capture their lead data.  These screens can also be customized to match your visual brand elements.  Game players can spend from one to many minutes, especially if they return to play trivia repeatedly to get a higher score.  We’ve seen clients use as few as one to as many as 9 of these in one booth at a time.

engage trade show attendees and capture lead info on iPad trade show games

many trivia players at Syngenta booth GIS 2017

iPad trade show games

3rd Interactive trade show game screen: Personal computers to administer and measure

This third kind of screen is not seen by the game players, but it available to you as the game host. It’s the admin screens that you can use to make easy changes to your game set up and to measure your results.  For example, for admin use, you can make on-the-fly changes to trivia questions that players say are too confusing, or change the proportion of times you want a certain Virtual Prize Wheel prize to be awarded.

administer and report trade show games and activities

For downloading leads, measuring and reporting results, you can see in graphic and chart form how well your game performed.  See even more about our included game analytics here.

Lead reporting from interactive trade show games

You don’t even have to be at the show to use these kinds of admin screens – you can login to our web-based platform from your office to see how well the show is going.  And you can download leads at any point during the show, or once the show is over, without having to be in your physical booth.

administer and measure interactive trade show games

4th Interactive trade show game screen: Smartphones for attendee engagement & booth staffing

With the addition of our new Attendee Participation Game, now even the smallest screens can become powerful tools for engaging trade show (and event) attendees.  Attendees can use their smartphones to play individual games, and track their overall progress through a series of potential challenges and prize opportunities.

smart phone app trade show and event games and activities

The smartphone screen is also where booth staffers can access our Lead Manager App, which is a free companion app to our trade show games.  Booth staffers can see all the info captured about your booth’s game players.  They can also add more info to further detail and qualify your trade show leads.  This is a great resource at shows where there is no badge scanner, or when you want to avoid paying for one.


Because they are all interconnected via the Internet, SocialPoint interactive games and activities have evolved into complex digital products that simultaneously interact on 4 kinds of screens.  This sophistication gives you large screens to attract more visitors, touchscreen tablets that engage booth visitors and capture their lead data, computer screens to administer games and report on your results, and smartphone screens that engage attendees and provide powerful lead capture tools to your booth staff. 4 kinds of digital screens in SocialPoint trade show games and activities

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

7 Reasons To Host Trade Show Promotional Activities

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.

Sure, the show organizer will get people to the show floor.  But it’s up to you to get them to your booth space.

Here are 7 reasons why trade show promotional activities are so worth your effort:

1. Attract more booth traffic

As attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides.  What wins in that sensory battle?  Motion and sound – which you can do best with activities.  Activities in your booth catch and hold their attention, and if enticing enough, bring them into your space, leaving your neighboring exhibitors staring at you in envy.

2. Attract the right booth traffic

Even better than more traffic is the right booth traffic. You can create activities that appeal especially to your target audience (product demos, time trials, industry trivia games). Then, announce your activity pre-show via email, phone calls, and social media, and with signage and crowd gatherers during the show.

3. Help booth staffers start conversations

All your booth staffers need help starting conversations.  The introverts especially need the help, but even the extroverted sales people may feel uncomfortable in the trade show setting that’s so different than their day-to-day environment. A clever activity relieves your booth staffers from having to strain to start conversations for hours on end.

4. Build trust

Today’s trade show attendees are better informed.  They’ve already researched on the web to find which companies offer what they are looking for.  So, visit potential vendors at the trade show to gauge credibility. A strong activity in your booth can build trust. Your activities can be designed to overcome objections and prove your empathy for your clients’ main challenges.

5. Make attendees remember you

Trade show promotional activities can also boost awareness of your company brand and image among attendees.  Especially activities that are surprising and hook visitors’ emotions. Make your activity photo-worthy so they want to share it on Instagram and their other social media accounts. Even better, give them a giveaway with your logo that is thematically-tied to your promotional activity, to remind them even more of the experience they had in your booth.

6. Increase leads and sales

When your trade show promotional activities bring in more of the right attendees into your booth, engage them in better conversations, and have them remember you better after the show – guess what? You’re going to get more leads from the show.  Even better, if it’s your goal, you’ll get more sales.

7. Increase trade show ROI

While often the first thing dropped off the to-do list, trade show promotional activities can be the secret sauce that can boost your trade show ROI.  You’re already investing in the booth space, show services, travel, and exhibit design.  Spend just 5% to 10% more on a good trade show promotional activity, and you can increase your sales from your trade show leads by 50% to 100%. It’s some of the best money you can invest.

I hope that after reading this article, you’ve taken out your trade show checklist, and put a big star next to trade show promotions, to ensure you create an activity that brings in more traffic and results.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games and activities, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

How Healthcare Exhibitors Use Interactive Trade Show Games

Healthcare exhibitors choose to use our interactive trade show games for many of the same reasons as their exhibiting peers in other industries.  But not always.

The most common reason exhibitors use our games is to drive more booth traffic, and in that respect, healthcare exhibitors are similar – our games help fill their booth with attendees.  Those attendees can then become leads and sales, or stronger relationships with influencers:

Edifecs interactive trade show game medical exhibitor

Gather more attendees in your healthcare trade show booth with interactive trade show games

healthcare and medical interactive trade show games get a crowd

While many healthcare exhibitors are concerned about rules limiting the value of gifts and giveaways they can offer, not all healthcare exhibitors limit their gifts. Some healthcare exhibitors are interacting with audiences that fall outside healthcare’s complex, stringent rules, so they can still offer substantial gifts.

These less-regulated shows can be because the audience is not considered providers, or because the event is held in another country, or because it’s a healthcare company’s own sales meeting, or for other reasons.

In these two examples, Amplifon offered headphones as a prize, and Starkey offered a smart phone:

healthcare interactive trade show game in a 10 foot booth

International healthcare trade show game

International medical show attendee wins big prize

Why healthcare trade show attendees play games, even without major prizes

We’ve also seen exhibitors still use our games to boost traffic and interaction, even without offering valuable prizes (to abide by their industry gift rules).

Our Challenge Bar Trivia Game attracts healthcare professionals who want to compete against their peers for top-score bragging rights.  They also want to test themselves on their knowledge.  Because our Challenge Bar Trivia Game includes a Leaderboard that prominently lists highest-scoring game players, competitive healthcare exhibition attendees still strive to win.

prIME Oncology healthcare trade show trivia game with top scorer - tweet

Healthcare exhibition attendees play trivia to learn

Some attendees play trivia in healthcare exhibitors’ booths to learn.  Each exhibitor writes their own trivia questions, which tend to be about a company’s products or services, but can also be about the subject matter of expertise of attendees.

For example, Thermo Fisher Scientific enticed attendees to play their customized trivia game to “raise their neuroscience IQ” (this is a screen shot of the game splash screen players see when they start).

Thermo Fisher Scientific - Learn about neuroscience - game screen

Our client Bio-Rad went even further to encourage booth visitors to compete for recognition instead of prizes of monetary value, by awarding trophies to top-scoring game players:

Thermo Fisher Scientific - Learn about neuroscience - game screen

Healthcare exhibitors, we’re eager to get started

Interactive trade show games are still a popular promotional choice for healthcare exhibitors, even though they are more limited by their industry rules about what they can offer their booth visitors. Games can help healthcare exhibitors get more booth traffic, visitor interaction, and relationship-building.  Healthcare exhibition attendees are still motivated to play games, even in the cases where the exhibitors are limited in the value of the prizes they offer.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games , feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

Best Trade Show Marketing Advice From Exhibit House Experts

Over the past few years, our company has increasingly partnered with leading Exhibit Houses to create interactive trade show game activations for their exhibiting clients. We have been impressed by the commitment, care, and expertise they bring to their clients’ trade show marketing.

We also wanted to uncover their vast experience creating effective trade show marketing campaigns, especially with technology.  So we asked them to share with a survey.  Survey respondents were all either Exhibit House Account Executives or senior management, all with client-facing responsibilities.

So first, we’ll provide their best advice on what exhibitors should do to create effective trade show marketing campaigns.  Then, we’ll share their answers to our more detailed survey questions.

What Exhibitors Need For Successful Trade Show Marketing Campaigns

Most of their expert advice focused on the same 4 elements: the exhibitor’s brand, their target audience, planning, and objectives.  With so many other potential ideas to discuss, those four must be important!

Here are their answers.  Note: some survey respondents answered anonymously.

1. Focus on your brand

The most popular topic of advice from Exhibit House survey respondents?  They advise exhibitors to focus on their brand when creating their trade show marketing campaigns:

  • “Take the time to really think about your brand message and purpose. Begin from there.” — John Mitchell, MC2
  • “Whatever it is… it needs to be memorable (and associated with the exhibitor’s brand and drive an action that will drive the exhibitor’s goals.” — David Brull, Kubik
  • “Stay focused on the brand presence that has been created, and if that doesn’t exist, it would in our best interest to guide them toward creating one. Integrate it with other media – social, advertising, etc. Also utilize pre-show campaigns to get in front of your target audience in order to make it a success.” — Gary Donatell, CenterPoint Marketing
  • “Any campaign should strengthen the brand and be consistent with the other marketing they are doing.” — Aaron Reitmeier, Showcraft
  • “Create a brand activation where you engage at least (1) of the attendees (5) senses.” — Erik Streight, Excalibur Exhibits

2. Focus on your target audience

Many other Exhibit House experts also advise their clients to focus on their target audience first and foremost:

  • “Do what’s best for your target audience, and create buzz with what you’re doing.” — Conner Brown, Pinnacle Exhibits
  • “Start with the key visitor experience and work backwards to the campaign.” — Anonymous
  • “It doesn’t need to be complex or expensive but know who you are targeting, what they worry about, and how you will make their life easier. Also connect with them all over the show, not just at your booth.” — Anonymous
  • “Envision who you want to enter your booth space at least six months in advance. Then target your marketing to that audience.” — Mel White, Classic Exhibits

3. Plan in advance

Planning is another very popular focal point of advice:

  • “Start planning months before you need to.” — Tim Patterson, TradeshowGuy Exhibits
  • “Allocate the appropriate amount of time and budget to execute a comprehensive campaign!” — Rick Klimek, Epic Experiential Marketing
  • “Plan accordingly and then execute effectively.” — Kevin Carty, Classic Exhibits
  • “Planning then implementing.” — Jay Burkette, ExpoDisplays
  • “Start the planning process as early as possible. Be open and transparent about your budget. Hold creative solutions and concepts accountable to measurable objectives to avoid subjective decisions.” — Anonymous

4. Set goals and objectives

Exhibit House experts also repeatedly advised that exhibitors stay focused on their goals and objectives.  (A few of the comments above also mention goals):

  • “Have a goal. Target the top tier you’d like to be in front of. Then get creative on ways to get time with that dream group of prospects. Make an internal contest for your sales force so they have incentive to be the difference.” — Robin Clinton, 2020 Exhibits
  • “Trade shows, like any marketing, should be thoughtful, strategic, targeted, executed flawlessly and measured.” — John Reisert, Skyline Exhibits Kentucky
  • “Create objectives upfront and make sure everything you do along the way aligns to those objectives.” – Anonymous

To create a winning trade show marketing campaign, you need to set campaign goals, create campaigns that focus on your brand and target audience, and then create a plan that gives you enough time and resources to succeed.

Exhibit House Survey On Trade Show Marketing & Technology: Perspectives, Roles & Preferences

Survey Executive Summary

Some of the most interesting insights from this survey include:

  • Exhibitors value sales results more than marketing results
  • Exhibitors value the marketing potential of trade shows, but often deploy insufficient resources for marketing success
  • Exhibit Houses do far more marketing than just exhibit design
  • Top trade show marketing methods include experiential marketing, interactive technology, and integrated marketing
  • Exhibitors could improve results with more booth staff training
  • Exhibitors want marketing campaigns most of all that are creative and innovative, appealing to their target market, and brand-centric
  • Exhibit Houses report that their exhibiting clients’ most-likely issue with a viable marketing campaign is lacking the funds to implement it
  • 96% of Exhibit Houses are involved in their exhibiting clients’ interactive technology
  • Exhibit Houses are three-times more likely to favor experiential marketing

Here are the results of their responses to a number of questions about trade show marketing and technology.

Exhibitors Driven More By Sales Than Marketing Results

This may be a surprise to some of the people who pursue trade show marketing: it’s actually sales results that matter most to exhibitors.

While 52% of Exhibit House survey respondents agreed that their clients viewed sales and marketing as equally important, 44% said that sales results were more important, but only 4% said that marketing results were more important.

Therefore, almost all exhibit houses say that sales results are important (52% + 44% = 96%), while only 56% (54% + 4%) say that marketing results are important to exhibitors.

Sales more important than marketing

So, while there are nearly 3 times as many people who search Google on “trade show marketing” versus “trade show selling,” it’s sales that matter more to exhibitors.

Exhibitors Value Trade Show Marketing More In Spirit Than Action

We asked Exhibit House experts to choose any of six statements to agree with about their exhibiting clients’ attitudes and actions regarding their trade show programs. They told us that four out of five exhibitors (81%) value the marketing power of trade shows.  It’s how they execute on that value that differs from their attitude.

That’s because two-thirds (67%) of exhibitors choose to have a logistics-based person managing their program, rather than a marketing person.  Plus, almost two-thirds (63%) of Exhibit House survey respondents agreed that exhibitors invest too little time or resources to drive marketing success.

Having watched their exhibiting clients for years and years, exhibit house executives say that only a quarter of exhibitors (26%) put sufficient time and resources towards their trade show marketing, and only a fifth of companies (19%) give their trade show program to employees who can bring a marketing background to all their trade show interactions and duties.

marketing versus logistics for trade show programs

The hope is that the more-common logistics-based person is getting enough guidance from a marketing supervisor, or that their exhibit house is filling the marketing gap, so that exhibitors can create winning trade show marketing campaigns. Otherwise, exhibitors are not committing enough internal marketing resources to succeed.

Exhibit Houses Do Far More Marketing Than Just Exhibit Design

11 Things You Give Up With Lower Cost Trade Show Games

As a trade show manager, it’s understandable that you would want to get the best deal on the interactive trade show game you choose for your booth.  As you shop around, you may find some games that cost less than ours, and at first blush, appear to be similar enough.

However, if you choose a lower-cost interactive trade show game, you are very likely giving up more than you are getting.  Here are 11 things you get with SocialPoint trade show games that you give up with lower-cost alternatives:

1. You give up a better game experience

We’ve built our trade show games with gamification best practices in mind: easy to play with minimal instructions, the right amount of game difficulty to keep players engaged, clear clues on how well players are doing, beautiful visuals, and slick touch-screen navigation. Plus, our games visually integrate between play on tablet computers and game result visuals on large screen monitors. With our games, you know that booth visitors will enjoy themselves and have a positive experience.

2. You give up custom branding

Building brand awareness is a top-3 goal for most trade show exhibitors.  With our games, you are able to customize the game screens (for every step of the game) to match your corporate colors, brand images, logo, and type fonts.  So, the game will look completely customized to your brand, and match the rest of your exhibit.  That means your booth visitors will absorb more of your branding while they play the game. Other company’s games? You usually get whatever look they’ve set up, or get far less ability to customize the look.

3. You give up greater control

Our trade show games include intelligent programming that give you the exhibitor greater control.  For example, our Challenge Bar Trivia game lets you award harder questions more points when answered correctly, so you can better ensure the best contestant wins.  Another example: our Virtual Prize Wheel lets you choose how often a prize will be won, so you can make sure your most valuable prizes don’t run out too early. Our games have many of these programming strengths to give you greater control.  Cheaper alternatives?  Not so much.

4. You give up game versions tailored to your goals

We can set up each of our games in multiple ways.  We programmed our software with that flexibility, because each exhibitor can have different goals for how long they want attendees to play in their booth, and how much data they want the game to capture.  So, we’ve provided various ways to limit or stretch out the play time in our Challenge Bar Trivia game, and provided different ways to set up screen and game start in our Virtual Prize Wheel game.  These choices let you adapt our games to fit your specific marketing needs.  Cheaper competitors lack these game choices.

5. You give up marketing guidance

With multiple SocialPoint games and multiple versions of our games, you have good choices to align a game with your company brand, booth staffer capabilities, and most importantly, with your target audience demographics.  We’ll help you find the best fit for your trade show marketing objectives, based on our discussions with you and our insights from our many previous clients. Something you won’t get from a download.

6. You give up tech support before and at show

Technology is likely not your main job.  And while we have designed our interactive game platform to be easier to install and use, there will always be questions about setting up the right technology.  We’ll answer your questions about choosing the right tablet computers, flat screen monitors, Internet browsers and connections, operating systems, and more.  We’ll train you how to set up your game before the show.  And when it’s show time, we will be available to help you walk through any unexpected tech issues that come up.  You won’t get that from a website.

7. You give up lead capture

7 Common Mistakes Exhibitors Make With Their In-Booth Activities

This blog post originally appeared on the CEIR blog.

As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable mistakes. I want to share those with you, so you can avoid them:

1. Waited too long to start choosing their in-booth activities

Because trade shows require an astounding amount of details, exhibitors are notoriously overworked and time-starved. As a result, some exhibitors wait until it’s almost show time before looking for an in-booth activity.  By then they are so anxious to have any activity in their booth, they jump on the first passable idea they find.  With better planning, they could have taken the time to brainstorm and select a better in-booth activity.  Even worse? They may have waited so long that they throw up their hands and do nothing.

2. Chose in-booth activities that aren’t on-brand

While exhibitors’ main goal for their in-booth activities is to boost traffic, be mindful of the activity’s effect on their brand.  If you choose an activity doesn’t mesh with your brand, you will actually cause confusion — and damage — to your reputation. Instead, choose activities that will reinforce your company’s personality and brand attributes – not fight them.  And another aspect the activity should match, besides brand? Be appealing to the exhibitor’s target audience demographics.

3. Didn’t promote their in-booth activities before the show

While interesting and engaging in-booth activities pull people out of the aisles by itself, you can get even more attendees with pre-show promotion announcing your in-booth activity. Use trade show promotions across multiple media:

  • Emails sent to the show’s pre-registered attendee list and your own sales and marketing database
  • Social media messages, both free and paid, published on your major social media accounts, using the show’s hashtag
  • Postcards and dimensional mailers to your key prospects and customers
  • Telemarketing by your sales team to known prospects attending the show

4. Didn’t train booth staffers on their role with the in-booth activities

Major Exhibitors: 7 Benefits You Get From SocialPoint Interactive Tradeshow Games

Is your company a major exhibitor? You certainly are if you:

  • Exhibit at multiple shows in island booth spaces, with your biggest booth 600 square feet or larger
  • Exhibit at 50 or more shows a year in booths of all sizes, likely some internationally
  • Your management considers trade shows and events the economic engine driving your company’s brand and sales, and invests accordingly
  • You value internal trade show experts and leading vendor partners so that your company does trade shows very well

We are grateful to work with a number of major exhibitors who have expanded their use of our interactive tradeshow games over the years. They tell us they value our company and offerings because they benefit them in these 7 ways:

1. Help achieve their key sales and marketing goals with our interactive tradeshow games:

According to the 2018 CEIR Marketing Spend Decision Report, exhibitors’ top 3 reasons for exhibiting are to generate leads, build awareness, and meet with existing customers:

Top 3 Reasons for Exhibiting at Trade Shows - 2018 CEIR Marketing Spend Decision Report

Our interactive tradeshow games drive more booth traffic that increase all three of these top metrics. Our games are visually customizable to your brand, and represent your brand well. We help major exhibitors succeed at what matters to them most.

2. Offer different interactive tradeshow games suitable for different booth sizes and personalities

interactive tradeshow games for all booth sizes and audience styles

Major exhibitors are exceptional because they commit to large island booths at multiple national shows. But they don’t select big islands for all their shows.  They actually exhibit at far more small and medium-sized shows in 100, 200, and 400 square foot spaces.  Just as important, they exhibit at shows with a variety of different levels of audience and booth staffer sophistication.

With our slate of different interactive tradeshow games, major exhibitors can select the game that best fits each booth size and audience style on their schedule.

3. Provide analytics, reports, and lead capture data downloads to report success, compare shows, and follow up on leads

interactive tradeshow games analytic reports and lead capture data downloads

Major exhibitors invest heavily in trade shows and expect a worthwhile return on investment. They also are more likely to dig into the data and find out what shows are pulling their weight.

With our real-time analytics dashboard, exhibitors can see how well they did hour by hour, day by day, and then even compare results show by show.  Our visual reports are great to share with management. Plus, data downloads of what prizes attendees won or how they performed on our interactive tradeshow games give insight and reasons for better follow up.

4. Consistently high customer care for a smooth, easy process, again and again

8 Reasons B2B Salespeople Love Our Digital Trade Show Games

While exhibitors choose our digital trade show games for their marketing impact, the group of employees they really affect the most is your B2B salespeople.

Your salespeople play two major roles on both sides of trade shows. First, salespeople are often the biggest part of your booth staffing team. And second, exhibitors’ main exhibiting goal is to generate leads – which are handed off to their sales team!

Let’s see how our games help salespeople in both these roles:

B2B Salespeople love our digital trade show games as booth staffers because:

1. Get more booth traffic

The top reason exhibitors choose our digital trade show games is to drive more booth traffic.  The increased traffic helps salespeople staffing your booth, because they don’t have to work so hard to pull in attendees.  Remember, even though your salespeople may be excellent on the phone or in meetings may not be good at getting people out of the aisle and into the booth. Your salespeople will be so grateful to avoid having to hook all the attendees in.

2. Start conversations

Once attendees attracted by your digital trade show games enter your booth, the game makes it easier to start conversations, either about the prize they could win, or about the content in the game. For example, shy attendees who start playing our Challenge Bar Trivia game in your booth inevitably ask for help on tougher questions, and get past their shyness to get advice from your salespeople.

3. Make them look cool

What booth would your salespeople rather staff – the dull booth where they stand around with no activity to encourage and excite visitors, or in the booth that has a happy crowd playing digital trade show games? Especially when the digital games have great visuals that impart a cool, modern image to your brand.

4. Get returning attendees

Your B2B salespeople who understand the value of trade shows appreciate the chance to build stronger relationships with key buyers there.  With our digital trade show games, attendees come back multiple days, playing again to win more prizes, or see if they still rank on the trivia game leaderboard, or see if they won the big prize. Those return trips give your salespeople an opportunity to deepen relationships with key attendees.

5. Avoid boredom

Seriously, a big reason some salespeople don’t want to booth staff is the mindless boredom of standing around when attendees aren’t walking in.  Fortunately, with our digital trade show games, those slow times will be far fewer, and the time will fly by.  Salespeople who aren’t bored while booth staffing are more likely to accept requests to booth staff in the future!

B2B Salespeople love our digital trade show games as field sales reps because:

6. Get more leads

Our digital trade show games drive more booth traffic, keep visitors engaged, and (through self-entry of contact info) capture their lead data.  Do that math – that means you get more trade show leads!  And with more leads gathered at the show, that means more leads to fill salespeople’s’ pipelines once the show is over. Last I heard, salespeople still like leads.

7. Get more qualified leads

Exhibitors can customize on-screen surveys in our digital trade show games that ask attendees a few quick multiple-choice survey questions about their demographics, firmographics, and buying interest. These quick survey questions provide qualifying info to help salespeople focus on the higher potential leads first.

8. Be remembered after the show

After the show, attendees often can’t distinguish between the many different exhibitors they visited. Salespeople following up are left having to start over, annoying their prospect on the other end of the phone. But when attendees play digital trade show games, they get emotionally involved, which helps them remember you better.  Your salespeople can remind their leads of the games they played, the questions they answered right or wrong, and the prizes they won.

Your B2B salespeople are the hidden heart of your trade shows.  They make up the lion’s share of the booth staff that touches every trade show lead, and then follow up to generate sales on all your trade show leads.  With our digital trade show games, your salespeople will have an easier time booth staffing and following up on leads. Helping you generate more sales from your trade shows, and making your salespeople happier at the same time.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our digital trade show games , feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.