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Trade Show Lead Cycle 5 Steps
benefits of trade show games

How Our Booth Games Improve All 5 Steps of the Trade Show Lead Cycle

Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:

  1. Attract
  2. Capture
  3. Convince
  4. Follow-Up
  5. Report

Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our interactive trade show booth games to help facilitate each step:

1. Attract trade show leads

Attracting trade show leads is certainly the best-appreciated reason for using our trade show booth games. Attendees walk into your booth for the fun, the excitement, the cool-looking branded visuals, the chance to win prizes, and to compete for bragging rights. Our games will help you attract more attendees out of the aisle and into your booth.

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Samuel J. Smith January 13, 2018
Capture trade show lead data with interactive trade show games
benefits of trade show games

Commonly Lost Trade Show Lead Data You Can Capture With Interactive Games

Trade show games are not all just, well, fun and games.  They also help solve serious business problems, such as capturing data about your trade show leads that was getting lost before.

Here are 6 familiar challenges with getting all the data from trade show leads that we repeatedly hear about from our clients.  After that, we’ll talk about how interactive trade show games can help you capture that data.

Challenges With Trade Show Leads Today

1. Stacks of business cards slow down lead follow up

do you like to data enter stacks of business cards after your trade show I don’t know anyone that wants to go back to office after the show and enter stacks of business cards, right?  Yuck! Nobody wants to do that task.  And if you are that someone, you’re a saint.  Because it’s a slow, boring job. You want to follow up with hot trade show leads as fast as possible, but stacks of business card slow you down from starting your sales and marketing follow up process.  That allows your digitally-savvy competitors to reach your common prospects first.

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Samuel J. Smith March 24, 2017