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Over the past few years, our company has increasingly partnered with leading Exhibit Houses to create interactive trade show game activations for their exhibiting clients. We have been impressed by the commitment, care, and expertise they bring to their clients’ trade show marketing.

We also wanted to uncover their vast experience creating effective trade show marketing campaigns, especially with technology.  So we asked them to share with a survey.  Survey respondents were all either Exhibit House Account Executives or senior management, all with client-facing responsibilities.