trade show activities
Samuel J. Smith
April 27, 2019
Interactive trade show games do a great job of driving more traffic to your booth. But they can also keep that larger crowd of attendees in your booth longer, too.
Here’s how two of our interactive trade show games increase attendee dwell time:
When your booth visitors play the “three strikes and you’re out” version of our Challenge Bar Trivia game, it can take up to 10 or more minutes as they answer up to 25 questions. That fun experience keeps them in your booth for an extended period. And as they answer questions, they learn about your products and services, plus get to know your booth staffers who helpfully give them hints on quiz questions. They also can stay a longer time when they play the Game Show version of our trivia game.
With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.
Sure, the show organizer will get people to the show floor. But it’s up to you to get them to your booth space.
Here are 7 reasons why trade show promotional activities are so worth your effort:
As attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides. What wins in that sensory battle? Motion and sound – which you can do best with activities. Activities in your booth catch and hold their attention, and if enticing enough, bring them into your space, leaving your neighboring exhibitors staring at you in envy.
Many of our exhibiting clients tell us they crave trade show ideas on how to attract more visitors to their booth. They want an attraction that makes their booth irresistible for attendees walking down the aisle.