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trade show passport game extreme makeover
event gamification

Give Your Trade Show Passport Game an Extreme Makeover with Event Gamification

Many meeting planners have the trade show passport game in their toolbox of tricks to drive attendees to their trade show floor. While some criticize the game as boring or out-of-date, the truth is that it seems to work.

Perhaps it’s time to give the trade show passport game an extreme makeover?

What is the Trade Show Passport Game?

For those reading that don’t know this trade show game, the trade show passport game is a simple game designed to get attendees to visit multiple exhibitor booths in exchange for a chance to win a prize. Attendees are given paper passports that they can get stamped at exhibitor booths. Once your card has been filled up, you can go enter the drawing.