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trade show booth staffers - essential skills
trade show marketing

8 Essential Trade Show Booth Staffing Skills

You can exhibit at trade show filled with your best prospects, design a compelling display, host fun trade show games, but without capable trade show booth staffing, all is for naught.

To the throng of potential buyers who walk by and into your booth, your staffers are the face of your company. Your booth staffers must perform a wide variety of trade show activities well. If they can’t handle it, your whole company suffers in lost future business.

So, what must your booth staffers do well? For starters, avoid these 10 awful trade show activities. Here are 8 essential trade show booth staffing skills they must master for your trade show success:

Samuel J. Smith September 14, 2019
survey attendees digitally as an activity in your trade show display
ideas

14 Trade Show Booth Activity Ideas

Trade shows are a powerful marketing medium for lead generation, brand awareness, and relationship building. But they can also be mind-numbingly dull, for both attendees and booth staffers.

What makes a booth boring? Nothing does. And by nothing, I mean standing around in your booth doing nothing.

With no activities in your trade show booth, attendees focus their attention instead where there is movement. With no activities to host, your booth staffers retreat inside themselves or their smartphones.

Samuel J. Smith June 24, 2019