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CompTIA ChannelCon Hybrid Event Studio
audience engagement

How the CompTIA “ChannelCon” Hybrid Event Keeps Growing 4 Years In A Row

Four years ago, CompTIA contacted Interactive Meeting Technology/SocialPoint to help them deliver their first online event. The goal was to deliver an online, educational event to at least 100 attendees and have them remain online for at least two sessions.

CompTIA had nearly 1,000 registrants and over 300 attendees that first year.  Four years later, their attendee numbers have skyrocketed to well over 4,000.

This is how we did it, through a strong collaboration between us, the vendor, and an engaged and motivated client team.

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Using Digital Trade Show Games As An Icebreaker With Attendees

digital ice breaker for trade shows Ever seen a trade show attendee give your booth staffers the cold shoulder?  Maybe you just need something to break the ice.

Many trade show attendees shiver at the thought of walking boldly into a booth and striking up a conversation.  They just want to avoid getting pounced upon by an overzealous booth staffer.

It’s a real problem for trade show exhibitors, that attendees (who are at the trade show to find solutions to their business problems!) avoid booth staffers. Without a start to the conversation, there is no lead taken by a booth staffer.

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