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4 reasons for not getting enough trade show booth traffic
trade show activities

4 Reasons Why You Aren’t Getting Enough Trade Show Booth Traffic

After all the planning, investment and hard work, imagine standing in an empty trade show booth while attendees simply walk on by.

If you’ve been in that situation, chances are you were frustrated, while your bored booth staffers wished they were somewhere else.

Trade shows are too expensive to do without having a consistent flow of traffic in your booth.  Here are 4 reasons your booth traffic is too small – reasons you can fix to turn that trickle of booth traffic into a flood.

1. You’re Not Hosting Engaging Trade Show Activities

Trade show attendees have changed in two major ways, that make it harder to get them out of the aisle and into your booth. And both of those causes are from technology.

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Samuel J. Smith April 27, 2019
trade show game show interactive
trade show marketing

Keep Attendees In Your Booth Longer With Interactive Trade Show Games

Interactive trade show games do a great job of driving more traffic to your booth.  But they can also keep that larger crowd of attendees in your booth longer, too.

Here’s how two of our interactive trade show games increase attendee dwell time:

Challenge Bar Trivia: Play It Again, Sam

fun trade show trivia game to attract customers

When your booth visitors play the “three strikes and you’re out” version of our Challenge Bar Trivia game, it can take up to 10 or more minutes as they answer up to 25 questions.  That fun experience keeps them in your booth for an extended period.  And as they answer questions, they learn about your products and services, plus get to know your booth staffers who helpfully give them hints on quiz questions.  They also can stay a longer time when they play the Game Show version of our trivia game.

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Samuel J. Smith March 15, 2019
trade show promotional activities pull in more interested attendees to your booth
trade show activities

7 Reasons To Host Trade Show Promotional Activities

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.

Sure, the show organizer will get people to the show floor.  But it’s up to you to get them to your booth space.

Here are 7 reasons why trade show promotional activities are so worth your effort:

1. Attract more booth traffic

As attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides.  What wins in that sensory battle?  Motion and sound – which you can do best with activities.  Activities in your booth catch and hold their attention, and if enticing enough, bring them into your space, leaving your neighboring exhibitors staring at you in envy.

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Samuel J. Smith January 4, 2019