trade show marketing
Designing Your Island Trade Show Exhibit To Host All Phases of Your Clients’ Buying Cycle
We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths.
What we’ve heard from our clients is that by adding our games, they get many, many more people into their island trade show exhibit, and which then produces larger visitor counts, all along the buying cycle.
Several of our largest clients have followed this buying-cycle exhibit design strategy, dividing their exhibit into up to 6 different areas:
Samuel J. Smith
February 6, 2018