Determine Your Best SocialPoint Trade Show Game Choices By Answering These Two Questions
When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers. And that’s awesome, as all our games can help with those worthwhile goals.
And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.
After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:
- How sophisticated are you attendees and booth staffers?
- What size is your trade show booth?
The overlap of these two questions produce 4 possible (and common!) scenarios:
- Low sophistication attendees/booth staff, smaller/inline booth
- High sophistication attendees/booth staff, smaller/inline booth
- Low sophistication attendees/booth staff, larger/island booth
- High sophistication attendees/booth staff, larger/island booth
You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below. I’ll first share a summary table, and then give the explanation for each scenario.
Samuel J. Smith
March 15, 2018
