trade show lead capture
Collecting Leads At Trade Shows When There Is No Badge Scanner
When you exhibit at a major USA trade show, it’s a given that attendees will be given badges, and that you as an exhibitor can rent a badge scanner to scan those attendees. A badge scanner saves exhibitors time during in-booth interactions, allowing them to quickly gather attendees’ contact info, and at some shows, a few qualifying data points, too.
But what’s an exhibitor to do when the show doesn’t offer a badge scanner because the show:
- Is too small?
- Is international in a country with more stringent privacy laws?
- Is in an industry with greater security issues?
You still want to gather lead info, and gather it quickly, even if there is no badge scanner.
Samuel J. Smith
August 17, 2018