Blog

what is experiential marketing - the definition of experiential marketing
trade show activities

What is Experiential Marketing? 15 Definitions For B2C and B2B Marketers

If you want to know what experiential marketing is, you’ve come to the right place.  We’ve gathered 15 experts’ definitions to help you to better grasp this growing marketing strategy.

And why does it matter what is experiential marketing?  Because it works.  Experiential marketing has actually been a growing strategy for years. It keeps growing because it gets companies better engaged with consumers increasingly hidden by adblockers, ad-free streaming services, and their own consumer cynicism.

Read More »
Samuel J. Smith July 22, 2019
Trade show interactive ideas
trade show activities

What Is A Trade Show Interactive?

Adding a trade show interactive has become one of exhibitors’ favorite tools to getting today’s more reluctant show attendees to cross from the aisle and into and their booth space.

Why are trade show interactives more necessary than ever?  Let me count the ways:

  1. Attendees today have more control of the buying process, because they can easily get product info from the web. So, exhibitors must offer a more compelling experience attendees can’t get online to get them into their booth.
  2. Attendees love technology, and spend much of their personal time playing with their phones and tablet computers consuming digital content. So, tech-driven interactives meet their expectations – especially with Millennials, which are now the largest generation in the workforce.
  3. Attendees are overwhelmed with too much work and not enough time. So, when they return to work after the show, they all too quickly forget much of what they learned, except for the most compelling experiences.
  4. Time-starved attendees need a more personalized experience that gives them just the information they need, in a faster and more memorable fashion.
  5. The high potential sales value from trade show visitors justifies investing more to create greater impact and results from each face-to-face interaction.

For all these reasons, trade show interactives are more popular than ever.

Trade Show Interactive Definition

What actually is a trade show interactive? It can have many elements about experience, senses, journey, and more.  Here is our definition:

A trade show interactive takes attendees beyond just looking at displays or conversing with booth staffers. With a trade show interactive, attendees interact in a staged, planned, personalized, multi-sensory way with objects, technology, games, and people to more memorably experience the exhibitor’s marketing message or story. A trade show interactive can be as small as a trade show game on an iPad or as large as an entire island booth.

Read More »
Samuel J. Smith May 3, 2019
4 reasons for not getting enough trade show booth traffic
trade show activities

4 Reasons Why You Aren’t Getting Enough Trade Show Booth Traffic

After all the planning, investment and hard work, imagine standing in an empty trade show booth while attendees simply walk on by.

If you’ve been in that situation, chances are you were frustrated, while your bored booth staffers wished they were somewhere else.

Trade shows are too expensive to do without having a consistent flow of traffic in your booth.  Here are 4 reasons your booth traffic is too small – reasons you can fix to turn that trickle of booth traffic into a flood.

1. You’re Not Hosting Engaging Trade Show Activities

Trade show attendees have changed in two major ways, that make it harder to get them out of the aisle and into your booth. And both of those causes are from technology.

Read More »
Samuel J. Smith April 27, 2019
in booth digital trade show activities
news

5 New Digital Booth Activities With Our Improved Digital Fishbowl Game

Our award-winning game just got even better.

Our Digital Fishbowl Game won the Buyers Choice Award last year at EXHIBITORLIVE 2018, as an easy kiosk game that motivated attendees to self-enter their lead data to win a prize.

Now we’ve radically expanded the capabilities of this game to create engaging, big-screen digital content, too.

Here’s how it works:  As attendees enter their contact info on iPads or other tablet computers in order to win a prize, they also engage in one of 5 possible activities (listed below). It’s very quick for them to answer a question.  Their answers create digital content that displays on a large results screen.

Read More »
Samuel J. Smith March 13, 2019
trade show promotional activities pull in more interested attendees to your booth
trade show activities

7 Reasons To Host Trade Show Promotional Activities

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.

Sure, the show organizer will get people to the show floor.  But it’s up to you to get them to your booth space.

Here are 7 reasons why trade show promotional activities are so worth your effort:

1. Attract more booth traffic

As attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides.  What wins in that sensory battle?  Motion and sound – which you can do best with activities.  Activities in your booth catch and hold their attention, and if enticing enough, bring them into your space, leaving your neighboring exhibitors staring at you in envy.

Read More »
Samuel J. Smith January 4, 2019

8 Content Ideas for the Screens inside Your Trade Show Booth

Digital flat screen monitors in your trade show booth.jpg

If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.

According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline Exhibits and Access Intelligence, most exhibitors are still putting PowerPoint slides or their own websites on the screen.  That’s probably because they don’t know how easy it is to create content that will go beyond websites and PowerPoint and generate more leads and sales.

Read More »
Samuel J. Smith November 20, 2016