Top 10 SocialPoint Trade Show Game Innovations of 2017

Top 10 SocialPoint Trade Show Game Innovations of 2017

2017 has been a banner year for new and improved trade show games produced by SocialPoint.  We’ve added significant features to all our existing products, and introduced new products that give our clients greater choice and more benefits.

Here are the top 10 innovations in 2017 to our creative suite of interactive trade show games:

1. Timed Trivia Game:

We added the capability to our Challenge Bar Trivia Game to set the total time that attendees get to play.  Usually exhibitors limit attendees to 60 seconds to answer as many questions correctly as they can. This was asked for by clients who wanted to get more attendees through their booth.  Now clients can set up our Trivia game 4 ways: as Timed Trivia, 3 Strikes and Your Out, have attendees compete head to head in our Versus game, or our next innovation:

2. Online Trivia Game:

For a long-time client we made a hybrid Trivia Game that both in-person and online attendees could play at the same time. Over 1,500 attendees played more than 3,500 Trivia games and answered over 55,000 questions!

3. Real-Life Button for Our Virtual Prize Wheel:

A client requested that we allow an attendee to start our Virtual Prize Wheel spinning by hitting a big, real button. We did, and it was a big success.  Attendees love the satisfying feel of mashing that real button, which created excitement and drew even more booth traffic.

4. The Game Guide:

To help exhibitors more quickly understand how to get the full potential value from trade show games, we published 52-page e-book called The Game GuideClick here to get your free copy.

5. Digital Fishbowl:

Our clients asked us for an even easier-to-administer trade show game, so we introduced this fall the Digital Fishbowl.  The fishbowl is a common sight in trade show booths, but with the Digital Fishbowl exhibitors get all the lead data entered for them by attendees, plus a more modern image customizable to their brand.

6. Instant Win Game:

This second new game is also easy for exhibitors and attendees. Instant Win Game players find out if they win the grand prize immediately.  Exhibitors get more booth traffic and an exportable list of leads, including the more qualified leads.

7. Lead Manager App:

Our Lead Manager App was our most important innovation of 2017. This solution allows an exhibitor to push the leads from our interactive trade show games onto their booth staffer’s phones. Booth staffers can further qualify leads with checkbox questions, notes, 1 to 5-star ratings, and even capture a picture of the attendee’s business card.

8. Lead Manager Update:

When we launched the Digital Fishbowl game, we also added significant new features to the Lead Manager app.  First, enhanced data: now exhibitors can get access to attendees’ company profiles and social profiles when attendees provided their email address. And, booth staffers can fulfil leads right from the booth with pre-planned email templates that include the exhibitor’s digital documents.  These new features work with all SocialPoint games.

9. Social Media Wall:

While we already have many cool visual effects in our Social Media Walls, we added new social message frame shapes such as a Polaroid photo, and new image backgrounds, for specific kinds of events.

10. SocialPoint Platform Simplification:

As part of our Partner Program, we improved the SocialPoint platform to make it easier and more process-driven, to allow our Partners to configure their clients’ games by themselves.

This past year we added new products and made significant improvements to our existing products.  As you can see, often our innovations are client-driven.  When we hear enough clients asking for a new feature, we not only create it, we make it available for our future customers, too.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.