{"id":3693,"date":"2016-11-20T16:55:25","date_gmt":"2016-11-20T22:55:25","guid":{"rendered":"http:\/\/wwwsandbox.socialpoint.io\/?p=3693"},"modified":"2019-07-14T23:43:02","modified_gmt":"2019-07-15T04:43:02","slug":"8-content-ideas-for-the-screens-in-your-trade-show-booth","status":"publish","type":"post","link":"https:\/\/www.socialpoint.io\/8-content-ideas-for-the-screens-in-your-trade-show-booth\/","title":{"rendered":"8 Content Ideas for the Screens in Your Trade Show Booth"},"content":{"rendered":"
<\/a><\/p>\n If you are like most exhibitors, you have screens, monitors and tablets in your booth \u2026 but you aren\u2019t really sure how to best use this powerful digital tech to create more impact.<\/p>\n According to a 2015 white paper Tech for Trade Show Exhibitors<\/em><\/strong> from Skyline Exhibits and Access Intelligence, most exhibitors are still putting PowerPoint slides or their own websites on the screen. \u00a0That\u2019s probably because they don\u2019t know how easy it is to create content that will go beyond websites and PowerPoint and generate more leads and sales.<\/p>\n So here are 8 better ways that you can use your screens to draw people into the booth and engage them once they are there:<\/p>\n Video tells a story quickly and with visual impact.\u00a0 You can have short, splashy videos that get people to stop, and more meaty (but still short) videos you use to demo products or tell client stories when talking to attendees.<\/p>\n You can tell your story with a custom build presentation that allows for big visuals and intuitive navigation with apps that let you go beyond PowerPoint, and show visuals in a bigger and faster way than your website.<\/p>\n Games and contests<\/a> are a great way to draw people into the booth. These games allow you to break the ice with prospects before you start talking to them about your products and services. \u00a0And with the games set up on multiple tablets, you get more and more people into your booth, as a crowd draws a crowd.<\/p>\n Everyone wants to see their name in lights. Everyone. \u00a0When you put the best scoring attendees\u2019 names on a game leaderboards, it drives the competitive spirit of attendees so they want to play your game.\u00a0 The result?\u00a0 They come into your booth, play, and deepen their relationship with you.\u00a0 Some even come back again and again. (Read More<\/a>)<\/p>\n You can feature the best social media images and comments that are on Twitter, Facebook, and Instagram about the trade show on a touch screen in your booth, and let attendees vote for their favorites.\u00a0 It\u2019s a visual feast of people and ideas they care about that pulls them in, plus it starts a conversation and creates engagement.<\/p>\n Even if attendees don\u2019t vote on their favorite social media of the show<\/a>, just seeing the most popular images and messages in a big, colorful, constantly moving format pulls them into your trade show booth.\u00a0 And it makes your company look more tech savvy.<\/p>\n\n
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