This blog post originally appeared on the CEIR blog.
As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable
Trade show leads ignored by marketing and sales are squandered forever.
Fortunately, a lead capture app can be the keystone to improving your trade show lead follow up – and thus generating more sales and a higher trade show ROI. But to get those improved sales results, you need to use
For many exhibitors, lead generation is the number one reason to exhibit at trade shows.
But too many exhibitors only collect business cards, with a few tiny notes scribbled on the back. By the time they get back to the office they have trouble reading their notes and remembering conversations on
Last month we published the results of our exhibitor survey about their trade show giveaway strategies, choices, and perceptions, which we wrote about here. But that wasn’t all we learned.
While exhibitors were strongly positive about the advantages and benefits of using a trade show giveaway, they still had problems with
Trade show lead capture starts with your booth staffers gathering info with paper, an app, or even an interactive trade show game. And chances are very high that your booth staffers will be all or mostly your sales reps.
So, to help you improve your trade show lead capture results, here
When you exhibit at a major USA trade show, it’s a given that attendees will be given badges, and that you as an exhibitor can rent a badge scanner to scan those attendees. A badge scanner saves exhibitors time during in-booth interactions, allowing them to quickly gather attendees’ contact info,
It’s unfortunately far too easy to make mistakes with trade show lead retrieval.
That’s because trade show lead retrieval systems and booth staffers are often different from show to show, and because it’s not something you manage every day.
But because trade shows leads are some of the most valuable sales and
More and more exhibitors are ditching paper and instead using a trade show app to capture lead data from their in-booth conversations. They often use the show’s provided lead retrieval app, or else use a rented or purchased lead retrieval app or trade show game to capture lead data.
Chances are you’ve used trade show giveaways to drive more booth traffic. It’s a time-honored tactic that gets attention and lets attendees go home with a souvenir to remember you by.
But your giveaways can do even more to help increase your trade show results. You can boost their marketing impact