As a trade show manager, it’s understandable that you would want to get the best deal on the interactive trade show game you choose for your booth. As you shop around, you may find some games that cost less than ours, and at first blush, appear to be similar enough.
This blog post originally appeared on the CEIR blog.
As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable
Is your company a major exhibitor? You certainly are if you:
Exhibit at multiple shows in island booth spaces, with your biggest booth 600 square feet or larger
Exhibit at 50 or more shows a year in booths of all sizes, likely some internationally
Your management considers trade shows and
While exhibitors choose our digital trade show games for their marketing impact, the group of employees they really affect the most is your B2B salespeople.
Your salespeople play two major roles on both sides of trade shows. First, salespeople are often the biggest part of your booth staffing team. And second,
A new research report from Harvard Business Review’s Analytic Services makes a bold claim: Greater use of events correlates with greater revenue growth. That’s because already popular events are getting even more popular, as new technologies are making it easier to track event leads to sales.
With a provable ROI, events
Trade show leads ignored by marketing and sales are squandered forever.
Fortunately, a lead capture app can be the keystone to improving your trade show lead follow up – and thus generating more sales and a higher trade show ROI. But to get those improved sales results, you need to use
Maybe you think that tradeshow booth games are not professional enough to attract attendees who work at major companies? Think again.
Sure, you’d expect small company employees would stop to play tradeshow booth games. But wouldn’t enterprise-level prospects be too focused on business, too driven to engage with something that’s, well,