Category : Trade show

7 Common Mistakes Exhibitors Make With Their In-Booth Activities

This blog post originally appeared on the CEIR blog. As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable

The Biggest 2 Trade Show Giveaway Problems Exhibitors Have – And How To Solve Them

Last month we published the results of our exhibitor survey about their trade show giveaway strategies, choices, and perceptions, which we wrote about here.  But that wasn’t all we learned. While exhibitors were strongly positive about the advantages and benefits of using a trade show giveaway, they still had problems with