Category : Trade show promotions

7 Common Mistakes Exhibitors Make With Their In-Booth Activities

This blog post originally appeared on the CEIR blog. As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable

The Biggest 2 Trade Show Giveaway Problems Exhibitors Have – And How To Solve Them

Last month we published the results of our exhibitor survey about their trade show giveaway strategies, choices, and perceptions, which we wrote about here.  But that wasn’t all we learned. While exhibitors were strongly positive about the advantages and benefits of using a trade show giveaway, they still had problems with

Best Trade Show Giveaways: 2018 Survey on Strategies, Features, Choices & Perceptions

Because exhibitors use our Virtual Prize Wheel to manage awarding their trade show giveaways, in the summer of 2018 we surveyed exhibitors to find out: What trade show giveaways are working best now? What do exhibitors seek when selecting giveaways? What value do giveaways bring exhibitors? Whether you call them premiums,

How A SocialPoint Customer Used Twitter To Promote Their Interactive Trade Show Game

One of the strengths of SocialPoint interactive trade show games is that they capture so much attention that they essentially promote themselves.  But that doesn’t mean you can’t throw some extra fuel on the fire. Our client Syngenta PPM did a fantastic job using Twitter to promote their use of our