Want to build your brand at trade shows? So do 83% of exhibitors, according to CEIR, which found that “building or expanding brand awareness” is exhibitors’ #1 marketing objective at trade shows.
As the year draws to an end, we share with you our 10 most-read blog posts about trade shows and events published this year. What topics and articles caught the eyes of your fellow event marketers? Here they are, in order of most views from our newsletter readers:
#1: Best Trade Show Giveaways: 2018 Survey on Strategies, Features, Choices & Perceptions
Our most popular post reported on a survey we did asking exhibitors how they valued, chose, and use trade show giveaways. The report featured charts, exhibitor quotes, and insights on getting the most results with these ever-popular trade show promotions. Click to read the article here.
Sure, our creative trade show games help you achieve your main trade show goals. Yet they provide so many other advantages that it’s hard to keep track of them all.
So, we’ve corralled many of the positive effects our creative trade show games provide, and offer them to you in this concise list.
Many of our exhibiting clients tell us they crave trade show ideas on how to attract more visitors to their booth. They want an attraction that makes their booth irresistible for attendees walking down the aisle.