When Merck Animal Health Conference & Event Manager Amy Gregory called her boss just after the start of the 2018 Veterinary Meeting and Expo, and said, “We have a problem,” it made her 3D Exhibits Account Executive George Furman surprised -- and at least a little nervous.
This blog post originally appeared on the CEIR blog. As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable
We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths. What we’ve heard from our clients is that by adding our games, they get many, many more people into their island