Want to know what it takes to create an effective trade show marketing campaign? So do we.
So, this Fall we asked experts at Exhibit Houses to share their opinion on trade show marketing and technology, and they provided many insights and surprises (see the full Exhibit House survey report here).
This blog post originally appeared on the CEIR blog.
As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable
Chances are you’ve used trade show giveaways to drive more booth traffic. It’s a time-honored tactic that gets attention and lets attendees go home with a souvenir to remember you by.
But your giveaways can do even more to help increase your trade show results. You can boost their marketing impact
One of the strengths of SocialPoint interactive trade show games is that they capture so much attention that they essentially promote themselves. But that doesn’t mean you can’t throw some extra fuel on the fire.
Our client Syngenta PPM did a fantastic job using Twitter to promote their use of our
There are many kinds of popular interactive games and contests you can do in your trade show booth. Almost all will create more activity and booth traffic, and help you gather more data about your booth visitors.
Yet, there are differences that are worth considering, so you can best meet your
The concept of a Social Media Wall in of itself has great potential: Gather up all the relevant social media output around a company or organization at a trade show or special event, and put it on display for interested attendees to see! Yet, clever design and execution are required
It goes without saying, but here it is anyhow: It’s no longer your father’s trade show.
Sure, trade shows are still about face-to-face conversations with real, live humans. It’s still about pressing the flesh and building relationships. But most exhibitors now augment that valuable personal interaction with some kind of digital
You've got your event budget approved. You've ordered your flat screens and custom monitors. You are set for social media display success! Just one minor detail. What are you going to put ON those screens?
More often than not – we see people trying to make the social feeds on the