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“Wait, I Don’t Need to Rent a Badge Scanner for My Booth Anymore?”

Costly trade show lead capture and badge scanners can be a thing of the past with our new Lead Manager app

Almost all our clients come to us because they want to use our interactive trade show games to get more booth traffic and more attendee engagement.

So it comes as a surprise to them when they find out about our new Lead Manager App, which comes for free along with our popular Challenge Bar Trivia game and Virtual Prize Wheel. And they are especially surprised how the free Lead Manager app can replace the lead retrieval badge scanners and lead capture apps they have to pay for.

The conversations usually go something like this:

(Me): “So, you have decided to get our Challenge Bar Trivia game, which will gather lead info that your booth attendees enter into the iPads as they play the game.”

(Client): “Yes! We are excited to have an activity that brings in traffic and gets attendees to enter in their own data!”

(Me): “That’s great!  By the way, we just introduced the Lead Manager App, a free companion app to our game, so your booth staffers can gather even more qualifying data on your leads.”

(Client): “Well, that sounds interesting, but we have already reserved the badge scanner from the show.”

(Me): “If you’ve already got the badge scanner reserved, that’s too bad.  You could have saved the $600 to $800 you are spending for a badge scanner or the show’s lead capture app, and even saved more if you get more than one badge scanner.  Because our Lead Manager app is free with our Trivia game.”

(Client): “Well, we figure we need the badge scanner anyhow.  To get the contact info from the leads.”

(Me): “Actually, you really don’t need the badge scanner anymore.  Because you already have the attendee’s data from the game.  The attendees gave you their names and contact info to play.

“Even better, just by getting the attendee’s email address, our Lead Manager app automatically brings in the attendees social profiles (photo and links to Facebook, LinkedIn, and Twitter profiles) AND their company profile (address, industry, number of employees).

“Plus, your booth staffers and managers can view all that combined lead data in real time, while in the booth.  And after the show, you will have all the data – from the game players, and from the staffer-taken leads – already in one place, combined.”

(Client): “Okay, this really sounds like a better way to go – we can save money not having to rent a lead retrieval device or app, our booth staffers can take higher quality leads, plus we get all the data combined during the show and after the show.”

(Me): “You got it.”

(Client): “Wish I knew that before I rented the badge scanner.  It’s too late for us for this show, but let’s discuss adding the Lead Manager app to our interactive game for our next show.”

(Me) “Sure thing!  And you can get an even better deal by asking about annual pricing, which costs the same, no matter how many shows you use our game at or how many booth staffers you give the Lead Manager app to.”

That’s how these conversations are going.  I hope since you are reading this that you can avoid paying for the badge scanner or show’s lead retrieval app, and just get our free Lead Manager app for your next show, when you use our interactive trade show games. You’ll avoid paying for a badge scanner or show’s lead capture app, and get combined lead data from our games and your leads, in real time.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.