Case study Archives - SocialPoint Audience Engagement Platform

Aurora Diagnostics Boosts Trade Show Lead Counts Two Years In A Row With Interactive Trivia Game

Stacey Rosenberg, Marketing Specialist at Aurora Diagnostics, wanted an interactive trivia game as part of their large booth at the American Academy of Dermatologists (AAD) show for three main reasons: Have a fun, interactive booth with an activity that was quick and easy to play, to get more people into

Posted on 19 Apr 2019
By Samuel J. Smith
In trade show marketing

Why Technology Exhibitors Use Interactive Trade Show Games

Technology companies love exhibiting at trade shows: If you thought tech companies would only market via the Internet or social media, consider this: The largest show in the country is CES – the Consumer Electronics Show! Tech companies exhibit because tech buyers still want to see tech products and potential

Posted on 1 Feb 2019
By Samuel J. Smith
In benefits of trade show games

How Healthcare Exhibitors Use Interactive Trade Show Games

Healthcare exhibitors choose to use our interactive trade show games for many of the same reasons as their exhibiting peers in other industries. But not always. The most common reason exhibitors use our games is to drive more booth traffic, and in that respect, healthcare exhibitors are similar – our games

Posted on 28 Dec 2018
By Samuel J. Smith
In benefits of trade show games

3D Exhibits’ Booth Design With SocialPoint Trivia Game Creates Best Problem For Merck Animal Health

When Merck Animal Health Conference & Event Manager Amy Gregory called her boss just after the start of the 2018 Veterinary Meeting and Expo, and said, “We have a problem,” it made her 3D Exhibits Account Executive George Furman surprised -- and at least a little nervous.

Posted on 27 Jul 2018
By Samuel J. Smith
In trade show marketing

How the CompTIA “ChannelCon” Hybrid Event Keeps Growing 4 Years In A Row

Four years ago, CompTIA contacted Interactive Meeting Technology/SocialPoint to help them deliver their first online event. The goal was to deliver an online, educational event to at least 100 attendees and have them remain online for at least two sessions.

CompTIA had nearly 1,000 registrants and over 300 attendees that first year. Four years later, their attendee numbers have skyrocketed to well over 4,000.

This is how we did it, through a strong collaboration between us, the vendor, and an engaged and motivated client team.

Posted on 24 Oct 2017
By Samuel J. Smith
In audience engagement

MEA Quickly Adapts To New Marketing Strategy With Easy SocialPoint Trade Show Game Platform

New Marketing Goals Prompts Desire for New Interactive Trade Show Game When Midwest Energy Association (MEA), a consortium of energy delivery industry organizations, decided in 2017 to completely change their go-to-market strategy, they decided to retain SocialPoint games – but with a different SocialPoint game to fit their new goals. “We had

Posted on 4 Oct 2017
By Samuel J. Smith
In benefits of trade show games

J. J. Keller Takes 1,100 Leads At SHRM 2017 Using Challenge Bar Trivia Game, Nearly Double Their Goal

Challenge Bar Trivia game a good match for meeting J. J. Keller’s trade show goals When Mike Monson, Senior Trade Show Specialist for J. J. Keller, wanted to boost attendance to his booth at one of his top 3 annual shows, he found more success than he expected with the Challenge

Posted on 28 Aug 2017
By Samuel J. Smith
In trade show marketing