What is Experiential Marketing? 15 Definitions For B2C and B2B Marketers

what is experiential marketing - the definition of experiential marketing

If you want to know what experiential marketing is, you’ve come to the right place.  We’ve gathered 15 experts’ definitions to help you to better grasp this growing marketing strategy.

And why does it matter what is experiential marketing?  Because it works.  Experiential marketing has actually been a growing strategy for years. It keeps growing because it gets companies better engaged with consumers increasingly hidden by adblockers, ad-free streaming services, and their own consumer cynicism.

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Convincing Your Boss To Try Interactive Trade Show Games

interactive trade show games convincing your boss to try them

The good news: You’ve discovered how interactive trade show games can boost exhibiting results with significantly more booth traffic and leads, and you’re eager to try games in an upcoming event.

The bad news: Your boss doesn’t share your enthusiasm.  At least, not yet.

As you would expect, we want to help you be persuasive about this.  Therefore, here are 5 points you can share with your boss, written from your perspective:

1. We Need An Activity To Maximize Trade Show ROI

We won’t get enough booth traffic without an activity. Just standing in the booth doing nothing will not bring in the visitors. Attendees have become too reluctant and time-starved to walk into every booth. We need a compelling activity to grab their valuable attention and pull them in. A popular activity will multiply our overall results far greater than their additional marginal cost.

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Event Gamification: 4 Common Mistakes To Avoid

Event Gamification - 4 common mistakes to avoid

Have you ever created an Event Gamification element for your event that didn’t work? Perhaps you felt like you followed the advice on other blogs or what was intuitive to you — but the game was still a bust.

Perhaps you are here because you are creating your first game and you want to learn from the experiences of others and not make a mistake.

With thousands of games under our belt, we have seen a lot of game patterns that work and several that do not work. Here are 4 common mistakes that we have seen (and heard about from others) regarding Event Gamification.

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Best Trade Show Games – A 10-Point Checklist For Success

Best trade show games - a checklist for success

You or someone on your team has proposed that you host a game in your trade show booth. That’s great, because games can make your booth come alive. But what really makes a trade show game successful?

The best trade show games succeed for many reasons, which are given below in a 10-point checklist. Use it to compare ideas you’re considering.

But at the highest level, the best trade show games do two things: They appeal to attendees AND provide marketing benefits to exhibitors. Let’s look at both areas of value.

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