AuthorSamuel J. Smith

Yes, You Have Enough Time To Get A Customized Interactive Trade Show Game!

get a customized interactive trade show game in only two weeks

Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?

It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks.  It’s easy to get behind. That, and you feared that you’d have to spend three months or so getting a game developed from scratch.

Well, I am here to share the good news with you: You DO have enough time to get a customized interactive trade show game!  That’s because we built a suite of interactive games on an easily customizable software platform.

So, in just 2 weeks’ time (rather than 12 to 16 weeks with custom programming), we can deliver to you a fun, interactive game that is customized around your brand images, colors, logo, content, prizes, and marketing messages – a game that will boost your booth traffic, lead counts, sales, and ROI.

Faster, Better, Cheaper Interactive Trade Show Games

Our configurable suite of interactive trade show games is not just faster, but also delivers a better product at a lower cost:

  • Not only a shorter time frame, but less of your time wasted going back and forth defining and negotiating game features that we already have in the bag.
  • A lower overall price, because you aren’t paying for custom programming. Our games can cost 75% to 90% less.
  • More features, because you get all the cool features we’ve built into the system over the past few years, features you would likely not ask for, nor pay for just for yourself.
  • Peace of mind, because there’s less risk of a crash or bug with our stable platform than with barely-debugged custom software.
  • Such an easy-to-use game platform, that you can set it up yourself at the show without the need for an on-site technician. (Don’t worry, we will still train you how to do it before you go). We recently had a client set up 17 game screens for one event by themselves.
  • Performance analytics reporting, including a dashboard that shows you how much your games were played, and when. Great for seeing your results, and reporting to management.
  • A free companion app, our Lead Manager app, that you can use to gain end-to-end lead management, gathering leads from our games, our enhanced cloud-sourced contact and company profile data, and from your booth staffers.

So, don’t despair if you thought you had run out of time to get a great, traffic-building activity for your next trade show – you probably haven’t run out of time! We can work with you in a matter of days to get your game or contest set up with your brand, your content, and your marketing strategy. And you will have more traffic in your booth than you thought possible.

If you’d like to see more about how you can drive more booth traffic (and provide end-to-end lead management) with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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Designing Your Island Trade Show Exhibit To Host All Phases of Your Clients’ Buying Cycle

Designing your island trade show exhibit to host all phases of your clients buying cycle

We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths.

What we’ve heard from our clients is that by adding our games, they get many, many more people into their island trade show exhibit, and which then produces larger visitor counts, all along the buying cycle.

Several of our largest clients have followed this buying-cycle exhibit design strategy, dividing their exhibit into up to 6 different areas:

Spaces and activities for early-phase buyers:

  1. Interactive Games: Our clients use our games to attract more booth traffic, and then after a short discussion, escort the game players to the most appropriate place in the booth based on where they are along the buying cycle.
  2. Large Group Presentations: Exhibitors use a theatre-style presentation to groups of 5 or 10 or more attendees at one time.  These are broad overview presentations to help inform early-stage buyers what are the main ways their company solves client problems.

Spaces and activities for middle-phase buyers:

  1. Product Demo Stations: Buyers who are past the point of general info want to see that your product can do what you say it can, and so product demo stations are a mainstay in many island trade show booths, especially for manufacturers and tech companies.
  2. Small Meeting Spaces: Attendees who are more interested than those sitting in a theatre get one-and-one time with booth staffers who answer their individual questions and make personal presentations based on specific needs.

Spaces and activities for late-phase buyers:

  1. Conference Rooms: Private meeting spaces are reserved for buyers who are ready to sign a deal, deserving the privacy and honor of a quieter, intimate room.  Conference rooms are also used for existing client and partner meetings away from prying eyes.
  2. Hospitality: Existing clients are treated like family, and given special treatment that includes comfortable seating with food and drinks (although in European and Latin American exhibits, more people are likely to get treated this way).

As an example, they may divide up their island exhibit for these 6 areas in this way:

Designing your exhibit to host all phases of your clients buying cycle

By creating spaces to allow for interactions with your booth visitors who are at the various stages of their buyer’s journey, you can be a great host to all attendees, no matter how far along they are towards a purchase.

Even better, by using our games to drive more booth traffic, you get more visitors – at every phase of the buying cycle:

Designing island trade show booths to host all phases of your clients buying cycle

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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Visit SocialPoint at EXHIBITORLIVE 2018 Booth #653 To See, Play & Win Interactive Trade Show Games

SocialPoint interactive trade show games in action

If you are attending EXHIBITORLIVE 2018 in Las Vegas from February 25th to March 1st, 2018, we’d love to see you there!  Stop by our booth and:

  • Experience for yourself the crowd-drawing power of our digital games!
  • See powerful interactive games you can get customized 14 days, not 14 weeks!
  • See our beautiful digital screens customizable to your brand and logo!
  • See which games are best for your big island booths and which work best for smaller regional show inline booths
  • Discover how our games also capture, convince, qualify, and report your trade show leads!

Play To Win Big Prizes!

Prizes for ExhibitorLive 2018 SocialPoint booth number 653

  • Enter to win big prizes like Bose Noise-Cancelling Headphones & an Apple Watch!
  • Ask for your Show Special $250-off coupon for a new trade show game!

Here’s Where You Can Find Us On The Showfloor In Booth #653:

ExhibitorLive 2018

Map to SocialPoint booth number 653 at ExhibitorLive 2018

Meet Us At The Show!

We would love to demonstrate how our suite of interactive trade show games help boost booth traffic, plus capture, qualify and fulfill leads. We hope to see you there!

 

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How Our Booth Games Improve All 5 Steps of the Trade Show Lead Cycle

trade show lead cycle 5 steps

Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:

  1. Attract
  2. Capture
  3. Convince
  4. Follow-Up
  5. Report

Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our interactive trade show booth games to help facilitate each step:

1. Attract trade show leads

Attracting trade show leads is certainly the best-appreciated reason for using our trade show booth games. Attendees walk into your booth for the fun, the excitement, the cool-looking branded visuals, the chance to win prizes, and to compete for bragging rights. Our games will help you attract more attendees out of the aisle and into your booth.

2. Capture trade show leads

Once you have attendees in your booth, you want to gather contact and qualifying information about them.  Our games do that in 3 ways.  First, attendees supply very basic contact info (name, email address) and answer a survey question or two to play a game. Second, if you are using our free add-on Lead Manager app, your booth staffers can access attendee lead info started on our booth games, and then add more qualifying info. And third, thanks to our revolutionary enriched data with our Lead Manager app, you get attendee’s social media and company profiles, so you have even more info about your leads.

3. Convince trade show leads

Just because you’ve stopped and identified a lead, it doesn’t mean you’ve convinced them that your company is a potential vendor. This is where our Challenge Bar Trivia Game excels.  While attendees are having fun playing our trivia game, they are actually learning insights and factoids about what makes your company a better choice, or what other products you offer.  You get higher quality leads as a result.

4. Follow up trade show leads

The lead data gathered by our booth games is fully exportable into Excel files that you can then import into your CRM system for both marketing fulfillment and sales follow up.  You can include qualifying questions attendees answer before they play the game that allow you to rate their lead quality and escalate lead follow up activities. Or, by using our Lead Manager app, your booth staffers can send lead fulfillment emails from their smart phones, and attach your digital brochures – while still on the show floor!

5. Report trade show leads

Our SocialPoint creative suite of booth games all integrate with our game platform, which includes a robust set of analytics and real-time dashboards.  You can share these dashboard chart visuals and charts with your management team, or export the lead data to do further analysis before sharing.

From attraction to analytics, you can get extra value all the way through the trade show lead cycle with our interactive booth games.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

Top 10 SocialPoint Trade Show Game Innovations of 2017

Top 10 SocialPoint Trade Show Game Innovations of 2017

2017 has been a banner year for new and improved trade show games produced by SocialPoint.  We’ve added significant features to all our existing products, and introduced new products that give our clients greater choice and more benefits.

Here are the top 10 innovations in 2017 to our creative suite of interactive trade show games:

1. Timed Trivia Game:

We added the capability to our Challenge Bar Trivia Game to set the total time that attendees get to play.  Usually exhibitors limit attendees to 60 seconds to answer as many questions correctly as they can. This was asked for by clients who wanted to get more attendees through their booth.  Now clients can set up our Trivia game 4 ways: as Timed Trivia, 3 Strikes and Your Out, have attendees compete head to head in our Versus game, or our next innovation:

2. Online Trivia Game:

For a long-time client we made a hybrid Trivia Game that both in-person and online attendees could play at the same time. Over 1,500 attendees played more than 3,500 Trivia games and answered over 55,000 questions!

3. Real-Life Button for Our Virtual Prize Wheel:

A client requested that we allow an attendee to start our Virtual Prize Wheel spinning by hitting a big, real button. We did, and it was a big success.  Attendees love the satisfying feel of mashing that real button, which created excitement and drew even more booth traffic.

4. The Game Guide:

To help exhibitors more quickly understand how to get the full potential value from trade show games, we published 52-page e-book called The Game GuideClick here to get your free copy.

5. Digital Fishbowl:

Our clients asked us for an even easier-to-administer trade show game, so we introduced this fall the Digital Fishbowl.  The fishbowl is a common sight in trade show booths, but with the Digital Fishbowl exhibitors get all the lead data entered for them by attendees, plus a more modern image customizable to their brand.

6. Instant Win Game:

This second new game is also easy for exhibitors and attendees. Instant Win Game players find out if they win the grand prize immediately.  Exhibitors get more booth traffic and an exportable list of leads, including the more qualified leads.

7. Lead Manager App:

Our Lead Manager App was our most important innovation of 2017. This solution allows an exhibitor to push the leads from our interactive trade show games onto their booth staffer’s phones. Booth staffers can further qualify leads with checkbox questions, notes, 1 to 5-star ratings, and even capture a picture of the attendee’s business card.

8. Lead Manager Update:

When we launched the Digital Fishbowl game, we also added significant new features to the Lead Manager app.  First, enhanced data: now exhibitors can get access to attendees’ company profiles and social profiles when attendees provided their email address. And, booth staffers can fulfil leads right from the booth with pre-planned email templates that include the exhibitor’s digital documents.  These new features work with all SocialPoint games.

9. Social Media Wall:

While we already have many cool visual effects in our Social Media Walls, we added new social message frame shapes such as a Polaroid photo, and new image backgrounds, for specific kinds of events.

10. SocialPoint Platform Simplification:

As part of our Partner Program, we improved the SocialPoint platform to make it easier and more process-driven, to allow our Partners to configure their clients’ games by themselves.

This past year we added new products and made significant improvements to our existing products.  As you can see, often our innovations are client-driven.  When we hear enough clients asking for a new feature, we not only create it, we make it available for our future customers, too.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

Debunking The Myth of 100% Attendee Participation in Events

“I want 100% of the attendees to participate in this activity!”  It’s a phrase that I hear from meeting planners all the time. They are convinced that the attendee engagement experiences won’t work if only 60% of the people do it.   I have an alternative point of view.   First, understand that there really isn’t any single activity that will get 100% attendee participation:  5 attendee engagement activities that never get 100% participation:  1.	Your Audience Poll: Most of you will achieve 60-85%.  The people who don’t participate either are not interested or didn’t get the tech to participate.  2.	Your Scavenger Hunt Game: I recently heard about a game that got 90% participation but most participation rates are much lower.  More like 40%-50%. 3.	Your Trivia Game: I have some clients who get 50-70% of attendees. We do have clients that get more – but that is rarely the case.  4.	Your Social Media Wall: These get about 20-30% participation. The people that are into it are really into it.   5.	Your Mobile Event App: Because it will only be used once, only a small percent of attendees are willing to go to the effort to visit their app store to download, install, and login.  6 attendee behavior types – and how many you have at your events:  Second, I believe that there are different types of attendees that have different types of preferences in your event. Here is a list that we adapted from the book Groundswell years ago. The list has held up pretty well:  1.	Creators  2.	Critiquers 3.	Collectors 4.	Sharers 5.	Joiners 6.	Inactives  These different attendee types have different needs from technology and your audience engagement experiences:  Creators – This is the person that can take a white piece of paper and make something magical out of it. They represent about 10% of your audience.   Critiquers – These are the people that couldn’t do anything with a white piece of paper. However, they are more than willing to write 40 pages of reasons why the creators creation is really bad.  You have them all around you. They represent about 30% of the audience. (In an event – you can use this skill to your advantage.)  Collectors – These are the people that like to collect a set of something. You know they want all the badges, or to get to all of the stations, etc.  These people are about 25% of your audience.   Sharer – These people prefer to share the ideas of others, rather than come up with their own.    Joiners – These people like to join. Sign up for this, that and the other thing.   Inactives – These people don’t want to get involved. They want to try and hide. They represent about 20% of your attendees.   Now the percentages are just rough estimates – some crowds vary in size. In our experience – if you use these numbers as a guide post – you can increase your outcomes.   Knowing that, if only 10% of the audience willing to create videos and other content, you're winning!  Even though almost everyone carries an astounding content-creating tool called a smart phone in their pocket, they won’t all want to use it.  Sure, they'd love to see a picture of themselves with their arm around their friend’s shoulder, but 90% won’t go to the effort to create videos.   You can increase your overall participation rate by giving opportunities and rewards for attendees to behave the way they prefer, whether it’s to create, critique, collect, share, or join.  Also, rather than trying to get maximum involvement within a single session or workshop, instead go for layered engagement.  When designing your meeting, we have different types of activities that appeal to these different audience behavior types.  Sprinkle these different kinds of engagement activities throughout your one day or multiple day event.  Eventually you’ll get a higher percentage of your audience participating, just not all at the same time.  So, you're not going to get every attendee to create, but if you can focus on appealing to these different groups and accepting the percentages won’t reach 100 percent but perhaps 30 or 50 percent, you will succeed.   If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

“I want 100% of the attendees to participate in this activity!”

It’s a phrase that I hear from meeting planners all the time. They are convinced that the attendee engagement experiences won’t work if only 60% of the people do it.

I have an alternative point of view.

First, understand that there really isn’t any single activity that will get 100% attendee participation:

5 attendee engagement activities that never get 100% participation:

  1. Your Audience Poll: Most of you will achieve 60-85%. The people who don’t participate either are not interested or didn’t get the tech to participate.
  2. Your Scavenger Hunt Game: I recently heard about a game that got 90% participation but most participation rates are much lower. More like 20%-30%.
  3. Your Trivia Game: I have some clients who get 50-70% of attendees. We do have clients that get more – but those are exceptions.
  4. Your Social Media Wall:  The level of participation depends on the audience demographics and the calls to action that the event organizer creates.  Many get about 20-30% participation in a conference or event – without encouraging participation or showing the social screens in large public places. However – the people that are into it are really into it.
  5. Your Mobile Event App: Because it will only be used for a few short days – I have never heard of any event getting 100% of the attendees to download the mobile event app. It’s a huge effort to visit the app store to download, install, and login. I am constantly surprised by the low numbers of usage of these apps.

6 attendee behavior types – and how many you have at your events:

Second, I believe that there are different types of attendees that have different types of preferences in your event. Here is a list that we adapted from the book Groundswell years ago. The list has held up pretty well:

  1. Creators
  2. Critiquers
  3. Collectors
  4. Sharers
  5. Joiners
  6. Inactives

These different attendee types have different needs from technology and your audience engagement experiences:

Creators – This is the person that can take a white piece of paper and make something magical out of it. They represent about 10% of your audience.

Critiquers – These are the people that couldn’t do anything with a white piece of paper. However, they are more than willing to write 40 pages of reasons why the creators creation is really bad.  You have them all around you. They represent about 30% of the audience. (In an event – you can use this skill to your advantage.)

Collectors – These are the people that like to collect a set of something. You know they want all the badges, or to get to all of the stations, etc.  These people are about 25% of your audience.

Sharer – These people prefer to share the ideas of others, rather than come up with their own.

Joiners – These people like to join. Sign up for this, that and the other thing.

Inactives – These people don’t want to get involved. They want to try and hide. They represent about 20% of your attendees.

Now the percentages are just rough estimates – some crowds vary in size. In our experience – if you use these numbers as a guide post – you can increase your outcomes.

Knowing that, if only 10% of the audience willing to create videos and other content, you’re winning!  Even though almost everyone carries an astounding content-creating tool called a smart phone in their pocket, they won’t all want to use it.  Sure, they’d love to see a picture of themselves with their arm around their friend’s shoulder, but 90% won’t go to the effort to create videos.

You can increase your overall participation rate by giving opportunities and rewards for attendees to behave the way they prefer, whether it’s to create, critique, collect, share, or join.

Also, rather than trying to get maximum involvement within a single session or workshop, instead go for layered engagement.  When designing your meeting, we have different types of activities that appeal to these different audience behavior types.  Sprinkle these different kinds of engagement activities throughout your one day or multiple day event.  Eventually you’ll get a higher percentage of your audience participating, just not all at the same time.

So, you’re not going to get every attendee to create, but if you can focus on appealing to these different groups and accepting the percentages won’t reach 100 percent but perhaps 30 or 50 percent, you will succeed.

If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

Why You Need To Make Time For Audience Engagement

make time for audience engagement

Not including time for audience engagement in your events and presentations might have worked in the past, but today’s audiences have higher expectations of being involved with learning and interacting.  So, you need to make the time!  Just consider how audiences have become more hands-on in reaction to major recent changes:

20 years ago – Internet searches and YouTube videos:

About 20 years ago Amazon.com was created, kind of when the Internet got really popular. Today, when my friends or my brother and I have an argument about who’s the best sports athlete we don’t just guess – we Google search it to see who is right.  And, we Google it on our smart phones. You probably do that, too.  And when I need to fix the dishwasher, rather than call a plumber, I go on YouTube to find videos. You probably do that, too, and so do your audiences. Do-it-yourself videos have changed your attendees’ behavior.

10 years ago – Mobile/Social enables content creation, sharing, collaboration and critiquing:

When the iPhone came out about 10 years ago that really started a social mobile revolution. Now, where I live in Minneapolis Minnesota, over 85% of the people have smartphones! That means 85% of the people are content creators, because the phone in their pocket is a tool for creating content and sharing that content. They don’t need anything else. They have the tools and experience to create content and share or critique it or collaborate with others about it.

Today – More people with advanced education:

In the United States there are more college and master’s degrees per person than ever before. In the last 20 years the number of U.S. master’s degrees has more than doubled.  And the number of college degrees per capita went up over 40 percent.  The number of secondary degrees is the highest ever.  That means your audience is more educated, so you’ve got smart people in the room. With Audience Response Systems (ARS) you have a way to Google them and get them involved in what you’re trying to do, rather than force them to just sit and listen.

If you think that you don’t have time in your program, you better make time! Because your audiences have the tools to figure out what the answers are to their problems and go solve them.  You’re better off using that audience collectively, engaging them to create something greater, instead of just having a speaker and leaving all that brainpower and willingness left fallow.

If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

5 Ways to Create Audience Participation in Presentations

5 Ways to Create Audience Participation in Presentations

How many presentations have you attended that could have been delivered more effectively as an email?

You know the drill.

The speaker unleashes a tidal wave of PowerPoint slides with graphs and charts going every which way.  It’s hard to pay attention. They rarely ask questions or solicit feedback to involve the audience.  To add insult to injury many speakers will read the slides.

That’s bad. Really bad.

You don’t have to be that person!  Follow the suggestions below to get your audience involved and help them pay attention to you!

1. Schedule audience participation into your presentation

Yes, you need to plan audience interaction in your presentation.  I would recommend 10-20 minutes.

Why?  Because attendees stop paying attention after 10 minutes AND your presentation is probably the third one of the day. They can only take so many graphs and charts.

If you can get them to consider rhetorical questions, participate in small group conversations or ask you questions, then you will win.

2. Help people participate during your presentation

For audience interaction – speakers should inspire the audience to act.

When we looked at the reasons people attend conferences words like Try, Share, Meet and Discuss bubbled up to the top.

Along those same lines the key audience participation words are ask, answer, poll, rank, vote, play, capture, collect, discuss, display, share.  Notice: “sit and listen” are not on the list.

These are the actions that you can inspire your audience to take.

3. Think about attendee engagement as “Googling the audience”

If your audience could answer questions for you as quickly as Google – what would you ask them?  What questions should they be asking themselves?

Here are 10 questions senior leaders should be asking but are afraid to ask.

4. Create a feedback loop

A feedback loop is a way to take all of the small engagement conversations and bring them back to you the speaker. This might be through live polling results, conversation recaps, Q&A, word cloud or some other technique.

For example, sometimes speakers ask the audience to discuss a ___________ that ____________ (example: discuss a leader that inspires you).  Then, attendees form groups of 2-3 and talk for a few minutes. Where does that conversation go afterward? Is the information fed back to the audience? Or do they keep it themselves?  Savvy presenters will ask someone to share these conversations.

5. Consider Live Polling and Interactive Q&A

If you have a large audience, then live Polls and Interactive Q&A would be a great way to get people involved with you.

If your event is not providing an event app, then you may consider an audience response app to scale up your audience participation and attendee engagement. There are several options available and most have a basic interactive Q&A and Live Polling feature.

Also, these audience response apps have live results displays so you can create a feedback loop. Yeah!

If you don’t know how to use the technology read this guide: How to Prepare Your Speakers to Use Audience Response Apps.

The Big Finish

Don’t let your next presentation be a tidal wave of PowerPoint slides. Incorporate 10-20 minutes of audience participation activities into the presentation.   We promise that you will see the results in your post-event feedback forms.

Have an awesome next event!

If you’d like to see more about how you increase audience and attendee engagement in your events and trade show booths with our interactive games and event apps, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate more fun, excitement, and results.

Successful Interactive Trade Show Games In A 10 x 10 Foot Booth

10 x 10 foot trade show booth with trade show games

When you are in a 10 x 10 foot booth space, you have to work even harder to stand out from the crowd.  That’s because there are so many other 10 x 10 foot exhibitors, plus all the other exhibitors are in larger, presumably more attention-getting spaces.

That’s why adding an interactive trade show game to even your smallest booths makes a lot of sense.

Even in a 10 x 10 booth space, your game needs to reflect your brand, engage your target market, and advance your marketing goals.  However, there are specific issues to including an interactive trade show game to your 10 x 10 booth.  Here are those issues, and how to ensure your interactive game is a success:

1. Your budget is smaller

Many of our clients don’t bat an eye at our trade show game prices when they intend to use them in an island exhibit, because they compare our prices to other activities or custom-programmed interactives and see what a bargain we are.  Yet, because you won’t get as many leads from a show with a 10-foot space, and because you likely do so many more shows in 10-foot spaces, there’s a reluctance to invest in a digital game.  If this is the case, ask your potential vendor if they have a pricing structure that rewards you with lower prices when you reuse the game.

Consider that the game is still only a small portion of your overall costs for that event, but can double your results. Most of all, consider ROI – what is the value of each extra trade show lead you get? An interactive game may be a fantastic additional investment if your average sale from a trade show lead is high enough.

2. Your tight display design

Your 10 x 10 booth space is likely already cramped.  So how do you add a game into the design?  Our most successful clients design their exhibit layout and graphics to include both the game’s technology and messaging right from the start.  That means they integrate any flat screen monitors into the backwall or on a kiosk, table, or stand.  Plus, they include bar-height counters for game iPads, and they include graphics messaging such as “Play To Win” or other messages about the game in their exhibit graphics.

And while your space is small, there is another dimension to consider: Some of our clients also divide the front and back of their booth space, and have the game played on a kiosk or table on the aisle.

3. Your likely booth staffers

In your island exhibits you most likely have a diverse team of booth staffers, drawn from multiple areas of your company, such as sales, marketing, management, engineering, and customer service.  Yet in your 10-foot booth shows, while you may have similar kinds of staffers, more likely you will rely on your field sales reps to booth staff.  These staffers are likely less willing to set up a more sophisticated game like our Challenge Bar Trivia.  To ensure success when dependent on field sales reps, easier game implementations like our Digital Fishbowl work best.  These simple games also ensure you get lead data recorded from booth interactions, when the leads might not make it home to your otherwise.

Interactive trade show games can be a huge part of your 10 x 10 foot booth success, because they attract more traffic, boost engagement, and done right, facilitate better and faster lead follow up.  They are a worthy part of your budget, provided you properly integrate them into your display design and choose them well to match the strengths of your booth staff team.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

Faster Trade Show Lead Follow Up: 6 Tips For Better Results

faster trade show lead follow up

Why should you follow up on your trade show leads fast? Because if you don’t, your chances of winning the sale plummet drastically. According to InsideSales.com, 35–50% of sales go to the vendor that responds to leads first!

That means if you contact your leads second, third, fourth, fifth, sixth or later, you are fighting over 50 to 65% of the pie with all the other potential vendors – except for the first responder!

So, what can you do to ensure you have fast trade show lead follow up?

Fulfill trade show leads fast!

Here are some planning ideas to implement so your trade show leads receive the fulfillment they asked for right after the show:

  1. Using paper (business cards or lead cards) to take leads? Scan those leads at the show site and send a pdf to your data entry team back at the office each day. You can also overnight deliver them, or bring them back with you on the plane. Have a team ready to data enter them, even hiring one or more temps to get them into your database quicker.
  2. If you gathered leads digitally at the show, with the show’s app or another app, export your leads quickly and import that file into your CRM. Our interactive trade show games and our Lead Manager App let you quickly download the leads into an Excel file. You can download them after each day of the show, or when the show is over, right from the cloud, and then import them into your CRM system.
  3. Have your fulfillment letters and packets prepared before you leave for the show, so that doesn’t slow you down after the show. With our recently upgraded Lead Manager App (which comes free with our games), you can even load in your lead fulfillment letters, and have your booth staffers email lead fulfillment (both a letter and digital documents like brochures) from the booth right after talking to each lead.

Get your sales people their trade show leads fast!

  1. Choose qualifying questions on your lead form (digital or paper) that match what your sales reps want to know and what data fields you have in your sales and marketing database. That way your sales reps will be motivated to follow up, and you will get your trade show leads into your database easier. The surveys in our games and the forms in our Lead Manager app are all customizable to capture answers to whatever questions you want to ask prospects.
  2. Qualify your leads at the show based on which are the most valuable, and rank them. Send the best leads to your sales team right away (even from the show floor), then send your intermediate leads out a week or two later, and then send your lowest quality leads last – or just put them into your marketing database to develop until they are ready for a sales person. Our Lead Manager App lets you instantly rank leads from one to 5 stars. And surveys in our games let attendees self-qualify their own level of follow up.
  3. Make sure you know ahead of time who gets which kinds of leads. You don’t want a delay because of territory or vertical market issues preventing you from forwarding hot trade show leads off to the proper sales person.

You’ve invested thousands of dollars on that pile of trade show leads. Keep up the effort to ensure they get their requested info fast, and that your sales team is prepared to call or email them as soon as possible. Challenge yourself to measure and shorten the amount of time that takes. It’s so worth it!

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, or see how our Lead Manager app integrates with our games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.