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11 Social Media Wall Design Ideas for Events and Trade Shows

The concept of a Social Media Wall in of itself has great potential: Gather up all the relevant social media output around a company or organization at a trade show or special event, and put it on display for interested attendees to see!  Yet, clever design and execution are required to get the full value.

Here are 11 things that SocialPoint has built into the design of our Social Media Wall Event Displays, so that exhibit and event marketers can make a bigger impact:

1. Bring Content to Life

Instead of just showing content with traditional templates, we created templates that transform your attendees thoughts, ideas and photos into fun designs. Most companies are able to find a design template that fits their event theme or brand design.

Floating tweets as part of a social media wall used at events and trade shows

2. Images and More Images

There is only one thing people love to see more than their name in lights…it’s their pictures.  Photos of attendees and interactions are the most common element we see shared on our Social Media Walls.  But how do you present the photos? Big photos, square photos, circle photos, Little photos, scrolling photos, bursting photos, and much more. And most of all, photos that move – see the next point!

Social Media Wall at event with moving images of social share photos

3. Put Content in Motion 

Animation is one of the key elements to our successful Social Media wall, because it causes people to stop and look. Your audience’s messages and pictures float, flip, scroll, and pop, a constantly changing, more visually interesting display.  (To see what we mean – click the play button to watch the movie.)

4. Emphasize Your Brand

Our Social Media Wall becomes yours, with your brand colors, themes, art work and/or event logo, the hashtag you want people to share, and the main message or call to action you want remembered.

Floating quotes on a social media wall for events and trade show booths

5. Incorporate Branded Slide Shows

You can create slide shows out of full-screen graphics featured at specific intervals, to highlight your own products, offers, branding or other announcements. You can highlight speakers, key opinion leaders and much more.  If you show content on multiple screens, you can create and time slide shows to match your marketing objectives.

Featured content within a social media wall digital display

6. Create Games with Leaderboards

The most prolific and popular social sharers get their moment in the sun, and you get an ever-updating, competition-enhancing visual.  Ranks those who share the most messages, photos, retweets, or those who get mentioned and retweeted the most. Can also include prizes offered to entice more social sharing.

Leaderboards show who are the most prolific and influential social sharers

7. Social Videos

Your attendees are posting videos as well as social media photos and comments.  Watch the video above again, and notice there were even video social shares playing, too!

Video social shares inside of a social media wall

8. Cool Shapes

We can frame social shares in different shapes and sizes, from circles to squares to rectangles and quote shapes.  Pick what you like best.

Round social shares within a social media wall display at an event

9. Bright Colors

Make exciting messages and images even more vivid with bright colors, used in backgrounds, shapes, messages, and designs.  Not that you have to use bright colors, if they don’t work with your (#4) branding.

Bright and vivid colors add interest to a social media wall

10. WordClouds

Popular WordClouds let attendees literally see the “buzz” of the show, displaying the most shared words in your target audience’s social messages.  A great visual that reveals the wisdom of crowds.

11. Social Metrics

With social metrics, our Social Media Wall becomes a social media dashboard for both left-brain and right-brain attendees!  It reveals the amount and timing of social activity associated with the event, with cool graphics, colors, and design.

Social Media Wall metrics

 

With color, shape, movement, and more, we can help make your Social Media Wall a success, by employing great design along with your great company, event, and attendee social content.

If you’d like to see more about how you can drive more booth traffic with our social media walls and interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate more booth traffic.

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Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.